Social Giving The Power of Peer to Peer Fundraising

Social Giving the power of peer-to-peer fundraising Social giving online has more than doubled in the last 5 years with tools like Blackbaud's Friends Asking Friends fueling the money-raising success. In fact, People who use online tools raise 6x more than offline only and social media has surpassed letter writing as a channel for fundraising by individuals. Here's how millions of people are participating in online giving and how social giving tools help. U.S.-Based Online Event Fundraising Industry Data Top 5 Events: of 2010 $900,000,000 $416.5 million Relay for Life American Cancer Society $121.9 million Race for the Cure Susan G. Komen for the Cure $102.3 million March for Babies March of Dimes $450,000,000 Team in Training $97.0 million Leukemia & Lymphoma Society Start! Heart Walk $90.3 million American Heart Association 2002 2003 2004 2005 2006 2007 2008 2009 2010 Average Donation Size data from Blackbaud Friends Asking Friends Online/Web Mobile Web Facebook/Twitter $60 $56 $40 Twitter users increased their fundraising goals at least 3x, and raised nearly 10x more than those who did not use Twitter. In Fact, Twitter is the only method in which the average fundraiser consistently beats his or her goal. Adding Twitter to any other effort increases the likelihood of donations. Average Goal vs Average Donations $1200 $600 YouTube, YouTube Facebook Twitter No Social Media All Participants Twitter, & Facebook Overall, those who use social media tools at all increased their fundraising by 40% compared to peers. However, fewer than half of fundraisers tap into their social networks or use social media tools when fundraising. Fundraising Method C Percentage of fundraisers Cost (time & money) * of method who use method In-person Asks Email Phone Calls Social Media Letters Hosting Events Other 80% 58% 19% 41% 31% 18% n/a Motivation why people give 50% say: "A friend asked me." TTTT TT Age Breakdown fundraising participants Event Breakdown by participant support 14% community 6% 5% health 4% faith-based 15% animal welfare 47% health/ medical 18-29 care 39% 4% school 4% 3% higher ed 3% arts cultural 30-39 53% others enviro- nmental 21% 40-49 2% intl aid 2% social service 2% youth 2% other 18% 50-59 1% aquarium/ 1% library 7% 60+ Email and Social Media Increase Fundraising Emails have a 90% open rate l in 4 emails turns into a donation That makes each email worth about $15 in donations. ($60 avg gift) Twitter and Facebook posts convert 0.25% of impressions înto donations. At an average of 130 Facebook friends and 70Twitter followers, that means each post could be worth as much as a $10 donation. ($40 avg gift) online Participants who use online fundraising tools raise six times more money than those who don't. offline only http://www.blackbaud.com/faf Illustration by @shanesnow of Visualy. Data provided by Blackbaud and Run Walk Ride Fundraising Council blackbaud