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Social Engagement Spectrum

broadcast networks print radio communities blogs outdoor Tradigital Marketing -push messaging microblogs -interactive -automated lower engagement -technology dependent -mass & niche higher engagement Traditional Marketing -push messaging -broadcast Social Engagement -dialogue -interactive -message oriented -formal -informal -people & technology dependant -niche -authoritative banners -mass microsites e-mail search cc) David // Armano davidarmano.com broadcast networks print radio communities blogs outdoor Tradigital Marketing -push messaging microblogs -interactive -automated lower engagement -technology dependent -mass & niche higher engagement Traditional Marketing -push messaging -broadcast Social Engagement -dialogue -interactive -message oriented -formal -informal -people & technology dependant -niche -authoritative banners -mass microsites e-mail search cc) David // Armano davidarmano.com broadcast networks print radio communities blogs outdoor Tradigital Marketing -push messaging microblogs -interactive -automated lower engagement -technology dependent -mass & niche higher engagement Traditional Marketing -push messaging -broadcast Social Engagement -dialogue -interactive -message oriented -formal -informal -people & technology dependant -niche -authoritative banners -mass microsites e-mail search cc) David // Armano davidarmano.com broadcast networks print radio communities blogs outdoor Tradigital Marketing -push messaging microblogs -interactive -automated lower engagement -technology dependent -mass & niche higher engagement Traditional Marketing -push messaging -broadcast Social Engagement -dialogue -interactive -message oriented -formal -informal -people & technology dependant -niche -authoritative banners -mass microsites e-mail search cc) David // Armano davidarmano.com broadcast networks print radio communities blogs outdoor Tradigital Marketing -push messaging microblogs -interactive -automated lower engagement -technology dependent -mass & niche higher engagement Traditional Marketing -push messaging -broadcast Social Engagement -dialogue -interactive -message oriented -formal -informal -people & technology dependant -niche -authoritative banners -mass microsites e-mail search cc) David // Armano davidarmano.com broadcast networks print radio communities blogs outdoor Tradigital Marketing -push messaging microblogs -interactive -automated lower engagement -technology dependent -mass & niche higher engagement Traditional Marketing -push messaging -broadcast Social Engagement -dialogue -interactive -message oriented -formal -informal -people & technology dependant -niche -authoritative banners -mass microsites e-mail search cc) David // Armano davidarmano.com broadcast networks print radio communities blogs outdoor Tradigital Marketing -push messaging microblogs -interactive -automated lower engagement -technology dependent -mass & niche higher engagement Traditional Marketing -push messaging -broadcast Social Engagement -dialogue -interactive -message oriented -formal -informal -people & technology dependant -niche -authoritative banners -mass microsites e-mail search cc) David // Armano davidarmano.com

Social Engagement Spectrum

shared by amie on Apr 18
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Doing a bit of thinking of how to frame up some of the differences between traditional, digital and social initiatives—each has it's own set of properties, there is some overlap and there are also d...

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