Social Change Impact Report

online donation education gen x service matures ge children eitionn outreath AMERICANS ENGAGE IN SOCIAL: CHANGE. nial t working Join 92% of Americans have taken some action in the past year. 86% donated money, goods or services Seducated ers about a cause or issue.. 69% participated in volunteer work or services BABY BOOMERS and MATURES are taking action and running the engine of social change in America. Level of engagement by generation GEN Y BOOMERS MATURES GEN X age 35-46 age 18-34 age 47-65 over the past 12 months age 66+ $$ donated money, goods or services 81% 81% 88% 96% signed an online or written petition 60% 64% 69% 77% Expressed an opinion by posting a comment on a blog or website Members of Generation Y are more likely to get involved 52% in social change through traditional methods than Joined or created a group for a cause on a social networking site through digital technology. 49% WALDEN UNIVERSITY'S SOCIAL CHANGE IMPACT REPORT, CONDUCTED BY HARRIS INTERACTIVE, MARCH 2011