A Short History of Social Media

A Short History of Media Social 78 95 97 99 02 February 1978: 1995: 1997: August 1999: Blogging service Bloggr launches. Purchased by Google in 2003. March 2002 Firstdalup BBC (CBBS") is kunched. BBSe contineto grow in popularity through the 1980s. Personal home-page service Geocitiss is launched Goss public in 1998 and is purchased by Yahoo! in 1999 for $3.57 bilon Geocities is shutered in 2009. Early social media service SoDegrees.com is launched Atits height, the service daims 1 milion users Social media site Friendater launches. Membership peaks in 2008, then begins its staady wane GeoCities 06 04 оз 03 December 2006: March 2006: February 4, 2004: July 2003: Myspace launches. The site is acquied by News Corp in 2005 for $580 milion and is receiving more than 75 milonvisitors per month in late 2008. May 2003: Corporate sccial networking sita Linkedn opensits doors. Teat-based social media Yahoo offers $1 bilon to buy Facebook. but Facebook uimately decines the offer. Facsbook lanches. Initislly open only tb Harverd otudents, thenopensto 800 colagss in May 2005. By Seplember 2006, Facebook is avaisble to service Twitter is bom So-called "Tweets" are limbed b 140 characters each in YAHOO! all users 13 and over 08 09 10 April 2008: February 6, 2009: December 1, 2009: December 2, 2009: May 21, 2010: Itis reveled that MySpacs, Facebook, and other social networks are sending user name and IDs baderisers along Facebook membership hits 350 milion Cimbs tb 400 Facebookla populerity overtakes MySpaceis, based onthe numberof monthly unique visitors. Facebook changee its terms of service to indude broad perpetual UGC foene. Twehe days later, after considerable preGsre, the changes are roled back. Revised FTC "Guides Concerring te lbeof Endorsements and Tasimonials" goino effect, impacting boh endorsers and advertisers in February 2010 and halfa. bilon usen fivemonths later, after surpassing Google's weekly web traffic in with user URL data. 010110110101010 March 2010. 101101011010BOB VERMS AND CONDIT SMITH0100110010 11 June 30, 2011: June 28, 2011: May 19, 2011: March 15, 2011: Startucks passes 20 milon "Likes" on Facebook November 30, 2010: Naws Corp.sels MySpace to Invine-based digital medda fim for $35 milion. Speclic Media, the buyer, counts Jusin Timbertaka among its imestors Google Plus launchee itsckoed beta in a itle over two waeks, more than ten milion people have joined, sharing aroundone bilion bems per day. Facebook wknd at $so bilion based on privete markat tansaction. Linkedhgoes PO, the velue of its shares more then doubing in the intiel day of trading. On June 3, daity deaks sita Groupon filksbgo pubic as well SEXY BACK IPO July 8, 2011: July 13, 2011: Twitter celebrate bo five-year birthday-the social media giert daivers 350,000,000,000 Tweeto per day. Linkedh dimbe to #2 in the US. for total monthly unique visitrs, squeeking by MySpace's 33.5 milion June visitom with 33.9 milion of its own. Courtesy of Socially Aware, the social media law update; to subscribe, please visit www.mofo.com/sociallyaware. | MORRISON FOERSTER in e2011 Marison & Foerster LLP mofo.com