SEO Trends 2014

SEO Trends 2014 Importance of SEO 93% Online experiences begin with a search engine. 70% Google market share in the Search Engine sector. 75% Users never scroll past the first page of search results. Focus on QUALITY Content Service User Experience Changes in Google algorilthm Google Black Hat Spam Algorithm update Panda Penguin Hummingbird Quality content Need to write: Benefits: Updated Content Users trust Original Subject Increase traffic Relevant content Authority in your domain Hight demand Improve brand awareness (800 - 1000 words) Increase conversion User Experience 100 40% of people will abandon a web page if it takes more than three seconds to load. 62 62% of companies that designed a website specifically for mobile had increased sales. 40 The change in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. 40% 62% 100% Some advices: (?) Simple navigation Improved design Internal Search Engine Avoid Flash (incompatible with phone) Quality service Hight quality Interaction examples: Comment system Good ranking Social sharing buitons Related topics widgets Discussion boards Polls Focus SEO on mobile devices 64% 64% of smartphone owners use their mobile devices to shop online 84% of smartphone owners have used their devices to browse websites 84% Create website for mobile devices. Check mobile compatibility Social media influences search engine Like Social signals Retweet have a direct and indirect impact on organic search rankings. Share in Comments... Hight social signal Good ranking SEO is complex and ever evolving. Your website should have quality content, interactive services, and positive user experience. You will altract new visitors increase fraffic and conversions. Sources: hitp://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/ hitp://blog.hubspot.com/marketing/compelling-stats-webste-design-optimization-list hitp://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/ hitp://www.seoireland.org/how-social-signals-impact-search-engine-rankings/ infocc Author: EWAN LERANC Piktochart -I make information beautiful