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Reading Students Like an Open Facebook

READING STUDENTS LIKE AN OPEN How social media is reshaping college admissions A new recruiting tool A recent study released by Kaplan revealed that more than 80% of America's top colleges use social media in their recruiting process. How does this new recruiting trend compare to the recruiting tactics of yesteryear? 82% Social Media Traditional College Fairs 94% of colleges say that college fairs are still a medium or high priority in the admissions process. 94% Facebook Profiles 70% of colleges say that the Facebook profiles of candidates are also a medium or high priority in the admissions process. College Fairs 70% Plus, 21% of colleges say that they are developing relevant social media recruiting policies. While 13% of colleges say they already have social media recruiting policies in place. 21% 13% Social Recruiting They're watching you The three social networks admissions officers use the most in their recruiting efforts You Tube 82% 56% 56% Facebook Twitter YouTube SHOULD YOU BE WORRIED? (NOT REALLY) 62% of admissions officers say that students' social media profiles have generally helped them get accepted not hurt them. However... 38% of colleges admit that students' profiles have generally hurt their admissions chances. 62% 38% Grad students are not immune Increasingly, many grad school admissions officers are also looking at applicants' social media profiles. 9% 15% 14% Business Schools Law Schools Medical Schools 80% of admissions officers have received a friend request from an applicant on Facebook or MySpace. 80% Friend Requests Even prospective grad students send friend requests to admissions officers. f Facebook is a two-way street More Friend Requests Like you, most schools and colleges also have Facebook pages. Check them out to gain insight about your prospective schools. What type of content do schools post? 77% focus on prospective students 51% feature content for currently enrolled students 46% feature alumni-related content 44% feature school-related sporting news Sources: Kaplan Test Prep and Admissions, Cappex.com Created Bychools.com" your future starts here Schools 48% Medical O Schools 31%

Reading Students Like an Open Facebook

shared by youcom on Dec 28
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This infographic shows how social media is reshaping college admissions. It shows how schools use social media to learn about you, recruit students and monitor your page to see if you are an acceptabl...

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Schools.com

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Social Media
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