Reading Professors Like an Open Facebook

READING PROFESSORS .• LIKE AN OPEN . How social media is playing a bigger role in college education College Professors Like Social Media It's no secret that college students are addicted to social media. But a recent Pearson survey of roughly 2,000 college faculty shows that nearly all college professors also use social media-and most of them use it to teach. 91% 47% College Faculty Other Industries 91% of college faculty engage in social media as part of work while only 47% of employees in other industries do. Does my professor have a Facebook account? Probably. And if you're in an online class, it's even more likely. 84% 76% 80% of educators have at least one social media account. 84% of online educators have at least one social media account. 76% of campus- based educators have at least one social media account. 25% of all college educators have accounts on 4 or more social networks. 25% A new teaching tool Humanities and Social Sciences faculty use social media the most. Aside from subject matter, though, there is little difference in social media use based on gender, stage in career, tenure status or device ownership. 80% of faculty use social media for some aspect of a course they are teaching. 80% 2/3rds of all faculty have used social media during a class session 40% More than 40% of faculty have required students to read or view social media as part of a course assignment. 30% have posted content for students to view or read outside class. 30% 20% 20% have assigned students to comment on or post to social media sites. What social networks are the most popular among college teachers? Percent of professional use Percent of personal use 57% 30% Facebook 40% YouTube 49% 17% LinkedIn 22% Blogs 21% 24% 17% Wikis 15% 7% Twitter 11% 5% Flickr 7% 3% Slideshare 3% 2% MySpace 3% 70% of faculty believe that video, podcasts, blogs and wikis are valuable tools for teaching. Do you agree? Source: Babson Survey Research Group and Pearson Created By,chools.comm TM your future starts here Ot<