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Ranking SEO Factors

SEARCHMETRICS N RANKINGO FACTORS! BRANDS What do web pages that are well-positioned by Google have in common and what distinguishes them from lower ranking pages? To answer this question, we examined 300,000 URLS appearing in the top search result positions for the presence and extent of certain properties. The results are displayed in terms of how these properties (factors) correlate with Google rankings (using Spearman's rank correlation coefficient). RANK CORRELATION Pages from brands often lack perfect on- Google U.S.A. page optimization, but on average they have a lot of very good links and many social signals and rank in top positions. SOCIAL f 1,083 8* 34 Google +1 0.40 May 2016 Facebook Shares 0.34 Ø Facebook Signals Ø Plus ones Facebook Total 0.34 Facebook Comments 0.33 E 95 24 Facebook Likes 0.31 Pinterest 0.29 Ø Tweets O Pins February 2016 Tweets 0.28 BACKLINKS May 2013 If the current percentage growth rates for Facebook Number of Backlinks 0.34 Shares and Google plus ones remain constant, % Backlinks rel%3Dnofollow 0.25 Google+ will overtake Facebook in terms of social sharing at the beginning of the year 2016. Ø SEO Visibility of backlinking URL 0.20 % Backlinks with Stopword 0.18 Word Count in Anchor Text 0.14 % Backlinks from same Country 0.11 % Backlinks with Keyword 0.06 0.06 TECHNICAL % Backlinks with Keyword Length of URL 0.16 2,293 Position Keyword in Title (Character) 0.12 Ø Number Backlinks Position Keyword in Title (Word) 0.11 URL is no Subdomain 0.07 Existence of Description 0.06 0.05% Existence of H2 0.05 Ø Quantity Nofollow-Links Site Speed 0.04 Existence of H1 0.03 i 1.8 Keyword in Domain Name 0.03 Video Integration 0,02 0.03 Keyword in Domain Name Ø Word Count in Anchor Text Keyword in Description 0.02 Keyword in URL 0.01 „Unnatural" keyword overuse is 28,284 Keyword in Title 0.00 Keyword in URL increasingly devalued by Google. 0.01 Ø SEO Visibility of Link Source While the existence of keywords on-page is still CONTENT important, the relevance of keywords in the address bar seems to decline. Meanwhile, performance factors Number of internal Links 0.15 such as site speed are an absolute basic requirement, HTML Length 0.13 Word Count 0.11 1.2s i 1.6 Keywords in Body 0.11 Keyword in external Links 0.11 Ø Site speed of URL Ø Position of Keywords in Title (Word) Text Character Length 0.11 Internal Link is self-referential 0.11 25.8% 10.4% Keyword in internal Link 0.11 Number of external Links 0.09 fewer Keyword Domains in the top ten than 2012 fewer Domains having Keywords in the URL than 2012 Image Count 0.08 Keyword in H2 0.03 Adlinks (without AdSense) 0.00 Quality content remains important. Better ranking URLS feature more text as well as keywords on- The 10,000 keywords analyzed in our evaluation generated: Adlinks 0.00 -0.01 AdSense Blocks page, are enriched with additional media (such as 30,000 SERPS (Search Engine Result Pages) About 1,250,000,000 Facebook Shares -0.01 Title Character Length 300,000 titles, descriptions, URLS, etc. About 12,950,000,000 Facebook Likes images and videos) and are well linked internally. -0.01 AdSense About 4,300,000,000 backlinks About 600,000,000 Facebook Comments About 600,000 AdSense blocks About 1,000,000,000 Tweets -0.03 Keyword in H1 About 150 GB raw data About 330,000,000 Google PlusOnes About 14,500,000 Pins Ads! 576 105 Ø Number Words in Text Ø Number Internal Links searchmetrics 32 h1 15.8% More information is available at: searchmetrics.com/us2013 Ø Number Image Files Ø Quantity URLS with Keyword in H1 The avereage correlation values are based in each case on the top ten search results. This content is a selection from our detailed Ranking Factors - Rank Correlation2013 study. The results are based on correlation and are not proof of any causal effects.

Ranking SEO Factors

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7 de los 10 factores más importantes de la estrategia SEO están relacionados con las redes sociales. Conoce los 44 más decisivos onpage y offpage.

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