To Quora or not to Quora

Quora TO QUORA OR NOT TO QUORA, THAT IS THE QUESTION. Q WHAT IS QUORA? Quora is an information sharing and gathering platform which takes the form of crowdsourced questions and answers. A hybrid of other platforms such as Linkedin Answers and Wikipedia, users can upvote the answers they deem the most helpful allowing the best knowledge-sharers to gain a high profile on the site. Q GENERAL OVERVIEW RAISED $50 MILLION IN FUNDING RAISED $11 MILLION IN FUNDING 6 MONTHS IN FIRST PUBLIC ВЕТА 2009 2010 2012 JUN MAR MAY Quora HAS A GROWING TEAM OF 51 EMPLOYEES AND IS CURRENTLY VALUED AT $400,000,000 Q TYPICAL USER PROFILE MALE 18-35 YEARS OLD? USERS TEND TO VISIT Quora FROM WORK? AND ACCESS AN AVERAGE OF THREE PAGES PER VISIT DEGREE LEVEL EDUCATION OR HIGHER Q REVENUE - FUNDING COMPARISON 100 $100M PEARL.COM QUORA.COM 80 60 $ 61M 40 20 $25M $0 ANNUAL REVENUE FUNDING Quora has gained $61m in funding without reporting a dollar in revenue. Pearl.com has only gained $25m in funding despite $100m annual revenue. Q SITE VISITS BY MONTH (PAST YEAR) 254,913 304,664 05/2011 06/2011- 350,003 326,830 332,374 403,206 463,365 07/2011 - 08/2011 09/2011 - 10/2011 11/2011 586,581 12/2011 - 715,301 792,514 773,551 760,210 812,245 01/2012 - 02/2012 - 03/2012 04/2012 - 05/2012 - 180 THOUSAND MONTHLY USERS COME TO Quora VIA FACEBOOK TIMELINES Quora HAD 812,245 UNIQUE VISITORS IN MAY 2012 +200% FROM MAY 2011 Q COMPETITOR UNIQUE MONTHLY VIEWS COMPARISON YAHOO ANSWERS 50,000,000 WIKI ANSWERS 37,000,000 JUST ANSWER 10,000,000 ANSWER BAG 3,000,000 ASK META FILTER 2,000,000 Given Quora's valuation of $400,000,000 at its current >1m monthly users it's still the baby of the bunch. The valuation figure is set to rise as the audience continues to grow. Q QUORA SITE POPULARITY PER COUNTRY UK INDIA 510th 298th USA SINGAPORE 497th 183rd (BUT 102rd IN SAN FRANCISCO) Q QUORA MOST FOLLOWED TOPICS* TECHNOLOGY 126,825 STARTUPS 119,531 SCIENCE 92,036 BUSINESS 20,313 TELEVISION TV |13,627 SHOPPING 11,516 *QUORA.COM- INDIVIDUAL TOPIC PAGES Quora DOES NOT ALLOW COMMERCIAL ACCOUNTS HAD 33,865 FOLLOWERS MASHABLE BEFORE THEIR ACCOUNT WAS BANNED Q HIGH PROFILE USERS TIM O'REILLY 28,451 FOLLOWERS FOUNDER OF O'REILLY MEDIA ASHTON KUTCHER 13,992 FOLLOWERS MAKER OF STUFF, ACTOR, PRODUCER, FORMER FASHION MODEL, COMEDIAN. STEVE CASE 11,988 FOLLOWERS CO-FOUNDER OF AOL JIMMY WALES 6,101 FOLLOWERS FOUNDER OF WIKIPEDIA MARK ZUCKERBERG 5,317 FOLLOWERS FOUNDER OF FACEBOOK ** QUORA.COM INDIVIDUAL USER PROFILE PAGES Sources: I http://www.crunchbase.com/company/quora 2 http://www.quora.com/about/team * http://www.alexa.com/siteinfo/quora.com# (audience) * http://www.alexa.com/siteinfo/quora.com# (traffic -> pageviews/user) 5 http://money.msn.com/business- news/article.aspx?feed=OBR&date=20120619&id=15240187 * http://siteanalytics.compete.com/quora.com/ " http://techcrunch.com/2012/05/15/khan-and-quora-join-open- graph-ranks/ * http://siteanalytics.compete.com/answers.yahoo.com * http://www.quora.com/Mashable-The-Social-Media-Guide TAMBA BRAVE I PLAYFUL I DIGITAL O TAMBA, July 2012. Infographic free to use, share and distribute however please do not alter contents and hyperlink to the source here: http://www.tamba.co.uk/blog/infographic-to-quora-or-not-to-quora-tamba Quora TO QUORA OR NOT TO QUORA, THAT IS THE QUESTION. Q WHAT IS QUORA? Quora is an information sharing and gathering platform which takes the form of crowdsourced questions and answers. A hybrid of other platforms such as Linkedin Answers and Wikipedia, users can upvote the answers they deem the most helpful allowing the best knowledge-sharers to gain a high profile on the site. Q GENERAL OVERVIEW RAISED $50 MILLION IN FUNDING RAISED $11 MILLION IN FUNDING 6 MONTHS IN FIRST PUBLIC ВЕТА 2009 2010 2012 JUN MAR MAY Quora HAS A GROWING TEAM OF 51 EMPLOYEES AND IS CURRENTLY VALUED AT $400,000,000 Q TYPICAL USER PROFILE MALE 18-35 YEARS OLD? USERS TEND TO VISIT Quora FROM WORK? AND ACCESS AN AVERAGE OF THREE PAGES PER VISIT DEGREE LEVEL EDUCATION OR HIGHER Q REVENUE - FUNDING COMPARISON 100 $100M PEARL.COM QUORA.COM 80 60 $ 61M 40 20 $25M $0 ANNUAL REVENUE FUNDING Quora has gained $61m in funding without reporting a dollar in revenue. Pearl.com has only gained $25m in funding despite $100m annual revenue. Q SITE VISITS BY MONTH (PAST YEAR) 254,913 304,664 05/2011 06/2011- 350,003 326,830 332,374 403,206 463,365 07/2011 - 08/2011 09/2011 - 10/2011 11/2011 586,581 12/2011 - 715,301 792,514 773,551 760,210 812,245 01/2012 - 02/2012 - 03/2012 04/2012 - 05/2012 - 180 THOUSAND MONTHLY USERS COME TO Quora VIA FACEBOOK TIMELINES Quora HAD 812,245 UNIQUE VISITORS IN MAY 2012 +200% FROM MAY 2011 Q COMPETITOR UNIQUE MONTHLY VIEWS COMPARISON YAHOO ANSWERS 50,000,000 WIKI ANSWERS 37,000,000 JUST ANSWER 10,000,000 ANSWER BAG 3,000,000 ASK META FILTER 2,000,000 Given Quora's valuation of $400,000,000 at its current >1m monthly users it's still the baby of the bunch. The valuation figure is set to rise as the audience continues to grow. Q QUORA SITE POPULARITY PER COUNTRY UK INDIA 510th 298th USA SINGAPORE 497th 183rd (BUT 102rd IN SAN FRANCISCO) Q QUORA MOST FOLLOWED TOPICS* TECHNOLOGY 126,825 STARTUPS 119,531 SCIENCE 92,036 BUSINESS 20,313 TELEVISION TV |13,627 SHOPPING 11,516 *QUORA.COM- INDIVIDUAL TOPIC PAGES Quora DOES NOT ALLOW COMMERCIAL ACCOUNTS HAD 33,865 FOLLOWERS MASHABLE BEFORE THEIR ACCOUNT WAS BANNED Q HIGH PROFILE USERS TIM O'REILLY 28,451 FOLLOWERS FOUNDER OF O'REILLY MEDIA ASHTON KUTCHER 13,992 FOLLOWERS MAKER OF STUFF, ACTOR, PRODUCER, FORMER FASHION MODEL, COMEDIAN. STEVE CASE 11,988 FOLLOWERS CO-FOUNDER OF AOL JIMMY WALES 6,101 FOLLOWERS FOUNDER OF WIKIPEDIA MARK ZUCKERBERG 5,317 FOLLOWERS FOUNDER OF FACEBOOK ** QUORA.COM INDIVIDUAL USER PROFILE PAGES Sources: I http://www.crunchbase.com/company/quora 2 http://www.quora.com/about/team * http://www.alexa.com/siteinfo/quora.com# (audience) * http://www.alexa.com/siteinfo/quora.com# (traffic -> pageviews/user) 5 http://money.msn.com/business- news/article.aspx?feed=OBR&date=20120619&id=15240187 * http://siteanalytics.compete.com/quora.com/ " http://techcrunch.com/2012/05/15/khan-and-quora-join-open- graph-ranks/ * http://siteanalytics.compete.com/answers.yahoo.com * http://www.quora.com/Mashable-The-Social-Media-Guide TAMBA BRAVE I PLAYFUL I DIGITAL O TAMBA, July 2012. Infographic free to use, share and distribute however please do not alter contents and hyperlink to the source here: http://www.tamba.co.uk/blog/infographic-to-quora-or-not-to-quora-tamba