QuickStart Guide to Social Media for Business

Quickstart Guide to Social Media for Business #1 1. Establish Your Goals Ask why you need to be on social media Set your social media goals and objectives Álign them with the business goals of your #3 3. Map Influences Use monitoring tools to find out what your market is talking about your brand, industry, competitors, or related products/services Discover who the influencers are within company #2 2. Where is your market? • Find out which social media platforms your prospects and customers are at MMI II your market #6) 6. Set Up Your Metrics Set key performance indicators to measure the total return on investments from social media marketing campaigns • Set key measurement goals that include web traffic, market sentiment and inflence • Measure only what matters to the business 4. Map your brand's persona Profiles on social media should reflect your corporate soul and responsibility #4 · Discover your brand's 7. Customize Your Channels • Set up, customize and optimize your social #7 media channels eg. blogs, Facebook Pages, Twitter Profiles, YouTube channels, etc. mission, pillars, viewpoints, tone, culture, characteristics and writing style Align all team members on social media team with the brand's persona #8 8. Publish Your Content Populate your channels with appropriate content 5. Establish your content strategy Identify a list of topics relevant to your market and niche through brainstorming, surveys, conversation monitoring, and internet searches #5 Develop an editorial schedule Establish content syndication 10. Monitor and Measure #10 Set up monitoring and measurement tools based on the metrics established on Step 6. 9. Leverage On Your Internal Networks Propogate, publicize and promote #9 your content to your internal networks 11. Off You Go! • Evaluate and fine-tune any new findings into current processes, and improve efforts as you navigate through this social media journey #11 INTERNET Success Hub CED %23 #3 ED %23