PromoPro's Holiday Shopping Report: Multi-channel Shoppers Make Multichannel Marketing The Must

PROMOPRO.com Holiday Trends Report BROUCHT TO YOU BY Mainstreethost MOBILE USAGE (IN 2013) OF ONLINE 52% SMARTPHONE 84% of markelers USE MOBILE-OPTIMIZED shoppers used their phones Uroughoul THE SHOPPING WEBSITES PROCESS 25% will make significant use of SMARTPHONE & TABLET paid search campaigns IN 2014, HOLIDAY SHOPPERS ARE EXPECTED TO SPEND $89 billion on gifts online ONLINE SHOPPING FREE SHOPPERSA Before making a purchase in 2013, SHIPPING WAS DEEMED 2ND MOST IMPORTANT FACTOR Jor shoppers when purchasing online REFERENCED 12 sources of informalion 47%*****INTERNET IS THEIR FAVORITE of consumers say thal the shopping destination 92% SHOPPERS E HOLIDAY 39% of ohoppers hear aboul THE BEST will go online lo research AND/OR PURCHASE GIFTS THIS SEASON HOLIDAY DEALS by visiting a company's websile direclly RESEARCH 32% ONLINE, RESEARCH 44% ONLINE visit the store lo view product, and buy product online and buy producls online 51%ONLINE RESEARCH and buy producls in-slore EMAIL MARKETING 55% of brands USE EMAILS AS THEIR #1 holiday markeling channel O EMAILS ARE opened and read on a mobile device 49%OF ALL 80%HOPPERS &71%SHOPPERS say email offers influence them lo buy W OF IN-STORE 70/ OF CONSUMERS WOULD BE LIKELY TO share a digital coupon on 67% SOCIAL MEDIA FACEBOOK DURING THE HOLIDAYS 63.4% would be likely lo SHARE A LINK TO A HOLIDAY CONTEST 38.4% will lweel aboul PROMOTIONAL OFFERS. DEALS, & FINDS ***** HOLIDAY SHOPPING of Twiller users lweel about BEFORE OCTOBER SOURCES By PROMOPRO.com