Profile of the SXSW Facebook fan

Profile of a Facebook fan SXSW Edition Over 200,000 people like SXSW on Facebook. But what else do they like? What, pray tell, might they have in common? Well, it turns out that Johnny Cash and Radiohead are the most liked musicians among the SXSW crowd, and they feel equally about Christopher Walken and the Dalai Lama. Go figure. Below is a profile - a stereotype, perhaps? - of the typical SXSW Liker, Just in time for the big festival itself. SXSW News: News Sources SXSW Music: TOP 10 Playlist JOHNNY CASH 31% RADIOHEAD 31K THE DOORS 24 MUSE 19 15% BLACK KEYS 18 17% THE CURE 18 21% 21% BOB DYLAN 18 26% DAFT PUNK 18 ROLLING STONES 18 SUBLIME SXSW Booze: Dos Equis DRINK OF CHOICE CDoDdd SXSW TV: Top Shows Fun Food Facts Mad Mer 11% SXSW LIKERS ARE. Qther 33%/ 18% 8x MORE LUKELY TO CHOW ON CHCK-FL-A 4x MORE UKELY TO CHUG RED BULL OR STARBUCKS 20% 18% 3x MORE LKELY TO IMBIBE Dexter DR. PEPPER OR COCA-COLA 2x MORE LKELY TO MUNCH ON OREOS OR STARBURSTS "vs. general Facebook population SXSW Culture: Hot Topics TEXTS FROM LAST NIGHT PANDORA DALAI LAMA CHRISTOPHER WALKEN COACHELLA STAR WARS 11% 12% 12% 12% 11% 12% TED H FIGHT CLUB HISTORY TWITTER HISTORY CHANNEL TED FIGHT CLUB 13% 15% 20% 16% Brought to you by O SWAYLD www.swaylo.com Swaylo measures the impact people have through their social media activity, or how they sway their friends according to the things they like and share across their communities. y Sunny