The Power of Social Media Content
Source: MPG Media Contactacts / Lightspeed September 2012 socialyse SOCIALYSE PRESENTS The Power of Social Content 45% of consumers think shopping online lacks the positive social experience stores offer in real life 39% 18-34s ask for opinions on purchases on social sites 36% 48% women vs. 33% of men use social networks as a forum for ideas and inspiration. This rises to 49% amongst 18-34s get inspired by images of products shared by others Social content has influenced purchase 31% of all respondents Content found on social sites has changed people's minds when they intended to buy something 33% women vs. 29% of men 41.5% of 18-34 year olds What do people expect from brands? hello You Tube Customer reviews and expert opinions 40% 27% 27% like brands to stay want videos that show share purchase in touch after purchase are more influential for Finance, Technology and Cars more about the information on social media product Online is the new go-to medium for window shopping Social content is changing the way people shop online Created by socialyse.co.uk Source: MPG Media Contactacts / Lightspeed September 2012 socialyse SOCIALYSE PRESENTS The Power of Social Content 45% of consumers think shopping online lacks the positive social experience stores offer in real life 39% 18-34s ask for opinions on purchases on social sites 36% 48% women vs. 33% of men use social networks as a forum for ideas and inspiration. This rises to 49% amongst 18-34s get inspired by images of products shared by others Social content has influenced purchase 31% of all respondents Content found on social sites has changed people's minds when they intended to buy something 33% women vs. 29% of men 41.5% of 18-34 year olds What do people expect from brands? hello You Tube Customer reviews and expert opinions 40% 27% 27% like brands to stay want videos that show share purchase in touch after purchase are more influential for Finance, Technology and Cars more about the information on social media product Online is the new go-to medium for window shopping Social content is changing the way people shop online Created by socialyse.co.uk
The Power of Social Media Content
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