% of people with an active profile on these social media networks

% OF PEOPLE WITH AN ʼACTIVE' PROFILE ON THE FOLLOWING SOCIAL MEDIA PLATFORMS?' facebook. 80 72 70 facebook. You Tube You Tube 65 twitter 33 twitter 32 Linked in. 22 LOCATION-BASED E.G foursquare Linked in. 14 13 12 flickr 18 LOCATION-BASED E.G foursquare 17 flickr AGE-BASED WE ASKED 2,387 UK ADULTS HOW FREQUENTLY THEY USED A VARIETY OF SOCIAL MEDIA PLATFORMS*, WITH THE RESULTS BROKEN DOWN BY GENDER CABOVE) AND AGE (BELOW). *QUESTION ASKED WAS 'HOW FREQUENTLY DO YOU USE THE FOLLOWING SOCIAL MEDIA PLATFORMS? FOR THE PURPOSE OF THE DATA, YOUTUBE USERS WERE NOT REQUIRED TO HAVE A PERSONAL ACCOUNT. BASED ON OUR FINDINGS AND THE UK'S ADULT POPULATION BEING 48.6 MILLION CTHANKS, ONS!), WE BELIEVE THE NUMBER OF ACTIVE USERS ON EACH PLATFORM IS AS FOLLOWS: FACEBOOK – 37.4 MILLION YOUTUBE – 32.1 MILLION TWITTER – 15.5 MILLION FLICKR – 6.7 MILLION LINKEDIN – 7.9 MILLION LOCATION BASED EG. FOURSQUARE –7.2 MILLION 18-24 25- 34 95 89 88 79 43 42 29 23.23 18 14 19 You Tube in 35- 44 45- 54 80 71 66 37 63 26 14 17 15 11 17 09 55– 64 65 & OVER 63 55 50 21 10 38 16 09 12 06 10 04 IKEY facebook. flickr = Linked in. %3D %3D You Tube foursquare twitter %3D %3D