Paid Social Infographic

myclever ************ Download the whitepaper: clvr.co/paid PAID SOCIAL YOUR BACKSTAGE PASS TO THE BIGGEST GIG * IN TOWN * PAID SOCIAL ADVERTISING EXPLAINED In an age when brands on social must be USEFUL, MEMORABLE, RELEVANT and, above all, ENGAGING enough to earn their customers' ATTENTION, look to paid social to make those vital connections. SAN 70% 15% In 2014, Facebook pulled in 75% of all social ad spend. of social media of social media users are on users are on Facebook Twitter Twitter took 8% of the share. AvG MEDIA TIME IN ADULTS: Average time spent per day with mixed media by UK adults, 2015 (hrs:mins) Radio 1:23 Print 0:19 Desktop/ Mobile laptop 2:13 Adults in the UK spend more time on digital media than TV, radio or print media. The average UK adult spends 2:13 hours on their computer and 2:26 hours on their phone. (nonvoice) 2:26 TV 3:12 Digital 4:39 Mixed media Total Digital = 9hrs 34mins Mobile video advertising increased by 192% in 2014 11 Ways To Target On Social * With sophisticated social ad products, there are more intelligent ways to make sure your best content reaches exactly the right audiences. These include: Followers O Demographics O Device Of Brands & Celebs M Email Conversations Website Education Visits Lookalike Audiences Events D Interests & SiA Hobbies Searching $24.2 Total Social Ad Market $19.8 The social ad market is set to hit $19.8 billion by the end of 2015, and will be worth 2015 2016 $24.2 billion in 2016. BILLION 50% of this ad spend is mobile, and this share will continue to grow. Social network ad spending £1,275.3 UKSPEND % of digital spending £1,012.2 % change 55.0% £761.0 In the UK, social ad spend is increasing by 33% in 2015, and will responsible for 14.7% of digital ad E507.4 50.0% 33.0% 26.0% £327:3 17.3% 14.7% 12.7% 6.0% 8.1% 10.5% 2012 2013 2014 2015 2016 spend for 2016. Social network ad spending Emerging platforms are beginning to offer marketers ways to promote engaging content: Snapchat launched their Discover feature Pinterest developed sponsored Rich Pins Instagram are opening up their ad API to the public Produced by mycleverM Agency myclever" Sources © 2015 myclever" Agency Itd UK: +44 (0) 208 123 0025 Canada: +1 (604) 220 2297 [email protected] mycleveragency.com IAB Emarketer Strategy Analytics Shutterstock/ Christian Bertrand Download the whitepaper: clvr.co/paid