A Nonprofit Advocacy Checklist

Rallying Support Through Social Media: A Nonpropit Advocacy Checklist Use this checklist to get organized before launching your nonprofit's online advocacy campaign. GETTING STARTED O Key message points O Website keywords O Campaign timeline O Point person for every platform WEBSITE Campaign button on homepage Dedicated landing page with clear calls-to-action, campaign information and supporting data Analytics to track the success of your campaign Ability to sign up for campaign updates BLOG 3-5 posts written by key staff, board members in support of your cause O 3-5 guest posts from strategic partners, community leaders and those impacted by your cause Link(s) back to dedicated landing page, action center O Clear and concise calls-to-action O Content calendar Share buttons TWITTER Playbook of optimized (keyword-rich) tweets that supporters can easily retweet. Be sure to leave room for retweets (i.e. T10-120 characters...not 140) Curated third-party content that will convince others to become advocates themselves List of brand ambassadors/advocates to follow and direct messages to Community Manager to monitor the conversation, respond/comment as appropriate FACEBOOK A dedicated Cause for your campaign; O A playbook of actionable updates O Advocates to share your cause with their own communities Links to drive people back to your website, blog, etc. O Multimedia content (photos, videos, podcasts) Campaign manager to respond to comments PINTEREST Individual boards dedicated to key aspects of the campaign Nonprofit Playbook A 'Content Curator' to aggregate/repin relevant content from community O A playbook of visually compelling updates members O Optimized descriptions to accompany your pins YOUTUBE Footage from related press conference and media coverage Short (1-2min.) interviews with key staff, board members and community figures advocating for your cause Optimized (keyword-rich) descriptions and tags to help people find your videos 0-COMM www.cocommunications.com • CT • NY make yourself perfectly clear PUBLIC CATIONS MARKETING RELATIONS Rallying Support Through Social Media: A Nonpropit Advocacy Checklist Use this checklist to get organized before launching your nonprofit's online advocacy campaign. GETTING STARTED O Key message points O Website keywords O Campaign timeline O Point person for every platform WEBSITE Campaign button on homepage Dedicated landing page with clear calls-to-action, campaign information and supporting data Analytics to track the success of your campaign Ability to sign up for campaign updates BLOG 3-5 posts written by key staff, board members in support of your cause O 3-5 guest posts from strategic partners, community leaders and those impacted by your cause Link(s) back to dedicated landing page, action center O Clear and concise calls-to-action O Content calendar Share buttons TWITTER Playbook of optimized (keyword-rich) tweets that supporters can easily retweet. Be sure to leave room for retweets (i.e. T10-120 characters...not 140) Curated third-party content that will convince others to become advocates themselves List of brand ambassadors/advocates to follow and direct messages to Community Manager to monitor the conversation, respond/comment as appropriate FACEBOOK A dedicated Cause for your campaign; O A playbook of actionable updates O Advocates to share your cause with their own communities Links to drive people back to your website, blog, etc. O Multimedia content (photos, videos, podcasts) Campaign manager to respond to comments PINTEREST Individual boards dedicated to key aspects of the campaign Nonprofit Playbook A 'Content Curator' to aggregate/repin relevant content from community O A playbook of visually compelling updates members O Optimized descriptions to accompany your pins YOUTUBE Footage from related press conference and media coverage Short (1-2min.) interviews with key staff, board members and community figures advocating for your cause Optimized (keyword-rich) descriptions and tags to help people find your videos 0-COMM www.cocommunications.com • CT • NY make yourself perfectly clear PUBLIC CATIONS MARKETING RELATIONS