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News Consumption Among Young Canadians

News Consumption among Young Canadians s The rise of technology has undoubtedbly changed the way we consume news. Thanks to the Internet, we now have a wealth of information available at our nimble fingertips. But are we - the young, influential and tech-savwy folks that we are - being exposed to way too much dumbed-down content? Maybe. Socially Yours, GadgetWars #trending According to an Ipsos-Reid study conducted in 2011, these are the percentages of Canadians who own the following gadgets: With the introduction of social-networking websites such as Twitter and Facebook, users between the ages of 18 to 34 find themselves constantly connected to a flux of news updates and facts. WOOHOO! Smartphones 32% f The demographic of 18 - 34 year-olds makes up one-third of the current E-readers 10% So then...exactly how many people share social networking sources Canadian population. Most of the people in this category follow news organizations on Twitter, but only read what they want. _trendy20something's Timeline as news? Tablets TIME Magazine CNN 7% Celeb Gossip CTV more than These platforms are rapidly joining the ranks of the news outlets we've become very familiar with. 10 million In fact, a lot of Twitter users often don't go beyond reading the headlines. Taranto Star Yet 83% like sharing such "news". Now, that's one big mess to shuffle through, if you're actually interested in credibility. Print Television Radio 043% of postsecondary students follow journalist blogs online. So, what is the future of news consumption? Blogging, mainly. As ópinionated human beings, we like reading what best serves our personal interests; it's a plus if we're entertained. Blogs have attitude, and potty- mouthed writers are gaining the same respect as top-notch journalists. Sources: Canadian Media Research Consortium, Ipsos-Reid, PBS MediaShift, Pew Internet, and the University of British Columbia. // Design & Illustration by Jenn Nucum

News Consumption Among Young Canadians

shared by jnucum on Feb 29
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This infographic explores the phenomenon of Internet-based news consumption, and how it is setting new standards in media. Winner in 3rd place of the 2012 Gold Circle Awards for Magazines, Columbia...

Publisher

University of Guelph-Humber

Designer

Jenn Nucum

Category

Social Media
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