Multi-device Usage on Facebook

MULTI-DEVICE LISAGE OI FACEBOOK facebook. GFK Facebook commissioned GfK to better understand people's behavior as they move across multiple devices, including smartphones, tablets and laptops or PCs, throughout the day. The study of over 4,000 online adults across the UK and US found that people feel a different connection to each device, and that each plays a distinct role as people switch between devices during their daily routine. In both countries: 60% of online adults use at least two devices every day 60% use two devices 20% 25% use three devices use three devices More than 40% sometimes start an activity on one device and finish it on another E 40% Main reason: People move to a larger screen Over three-quarters or > 75% of online adults choose smartphones for communication and social activity while on the go 75% smartphones Tablets are viewed as the entertainment hub, often used at home and often as a shared device share their tablet with others 50% 43% Multi-Device Usage Study," by GfK Nov - Dec 2013 (study commissioned by Facebook). Survey of 2,018 UK online adults and 2,004 US online adults, Designed by Gfk© Marketing [Creative]