Monitor Social Media in 10 Minutes a Day

MONITOR SOCIAL MEDIA IN 10 MINUTES A DAY WHAT SHOULD THE DIFFERENT TEAMS IN YOUR ORGANIZATION MONITOR? MARKETING TEAM • Conversations around words that are core to your brand • Activity of thought leaders in your industry • Activity of your leads SALES TEAM • Open leads' conversations on Twitter and LinkedIn • "Closed lost" leads tweets related to your product or service • "Closed won" leads to follow up with them after the sale SUPPORT TEAM • Conversations customers are having about your product or service • Positive and negative feedback • Inquiries EXECUTIVES • Conversations people are having with other executives • Conversations about your company vs. competitors • Activity of competitors in your industry WHAT SHOULD BE YOUR MAIN FOCUS ON EACH SOCIAL NETWORK? TWITTER (4 MINUTES) f FACEBOOK (2 MINUTES) Mentions and searches, relevant questions about your company or industry, requests for support, complaints and feedback, praise, Timeline posts, comments, private messages, reviews competitor mentions GOOGLE ALERTS LINKEDIN (2 MINUTES) (2 MINUTES) Quora questions and topics, comments, blog articles, links Company page, group discussionscompetitor mentions MICROSOURCING Source: How to Monitor Social Media in 10 Minutes a Day eBook by HubSpot