The Mobile Landscape for 2014

THE MOBILE LANDSCAPE for 2014 25 statistics that will drive the future of mobile marketing WHAT'S CHANGING IN MOBILE 1.4 billion 57% The number of smartphones in use in 2013. The percentage of users who won't recommend companies with poor mobile sites. That's 1 in 7 people worldwide. 1in4 The average American spends almost 2 hours per day on a mobile device. That adds up to Online searches are conducted on 57,293 hours mobile devices. over a lifetime. By 2015, mobile marketing in the U.S. will generate $400 billion compared to $139 billion in 2012. MOBILE MARKET SHARE MOST POPULAR OS MOST POPULAR SMARTPHONE MOST POPULAR TABLET 8% Other 34% Other 3% Amazon Kindle Fire 52% 41% 88% Android Apple Apple iPad 40% Apple iOS 25% Samsung 9% Samsung Galaxy Tab TYPES OF MOBILE MARKETING APP-BASED MOBILE SEARCH ADS 45% of US mobile marketing campaigns employ app downloads. 59% of people find mobile search ads useful. MOBILE IMAGE ADS SMS SMS coupons are redeemed 8 times more than emailed offers. Consumers look at native ads 25% more often than banner ads. QR CODES LOCAL 40% of people purchase an item after scanning QR codes. Local ads will account for 58% of national mobile ad spending by 2016. Mobile ad revenue will 2$ more than double to 2$ $1 2$ $24.5 billion 2$ $1 2$ 2$ by 2016. 2012 2016 RETHINK YOUR STRATEGY how APPS will change mobile marketing & where to concentrate your efforts 85% The percentage of users who prefer native mobile apps to mobile websites. 7in10 4x Apps are more commonly built for iOS than Android. iOS apps generate 4 times the revenue compared to Android apps. Q224 million Monthly active mobile app users in the United States. THE TOP 5 SMARTPHONE APPS based on mobile audience reach Facebook 74% Google Play Google Search 53% 53% YouTube 49% Pandora Radio 49% 100% WHO'S ON MOBILE Marketing and Creative Teams use mobile devices to access files more than ever before. WebDAM 2013 Pu Print Superfly Campaign Materials 23 assets I3folders O Spring Collec. PPT web-banner PNG O Spring Catalog.PSD G Magazine Ad. PDF ARE WE ADDICTED TO SOCIAL MEDIA ON MOBILE DEVICES? 2/3 smartphone & tablet users access social networks from these devices. Mobile LinkedIn users are 2.5x more than twice as active as desktop only users. TM THE GROWTH OF MOBILE ADVERTISING $15.8% O 60% Facebook controlled almost More than 60% of Twitter's ad 16% of the global mobile ad revenue will come from market in 2013. mobile advertising by 2015. U.S. Social Media Ad revenues are expected to reach $11 billion by 2017. WebDAM SOURCES: http://blog.flurry.com/?Tag-Mobile+-App http://blog.flurry.com/Tag-App620Usage http://www.gartner.com/newsroom/id/2306215 http://www.kpcb.com/insights/2013-internet-trends http://www.localytics.com/blog/2013/mobile-statistics/ http://techcrunch.com/2013/10/23/inkedin-mobile/ http://blogs.wsj.com/digits/2013/03/11/the-surprising-numbers-behind-apps/ http://www.wordstream.com/blog/ws/2013/11/05/twitter-versus-facebook-ad-performance http://marketingland.com/twitter-60-percent-of-users-access-via-mobile-13626 http://www.supermonitoring.com/blog/2013/09/23/state-of-mobile-2013-infographic/ www.webdamsolutions.com 877-408-4888 [email protected] facebook.com/webdam http:/ db studies/creating-moments-that-matter.html http://www.huffingtonpost.com/2013/11/21/us-life-expectancy-oecd_n_4317367.html http://madmobilenews.com/qr-code-scans-sparkin-store-purchases-2446/EU05YUZRGYSW http://www.slideshare.net/Thierry-Pires/mobile-future-in-focus-report-2013-via-comscore http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/ http://www.supermonitoring.com/blog/2013/09/23/state-of-mobile-2013-infographic/ http://www.emarketer.com/Artide/Facebook-Sees-Big-Gains-Global-Mobile-Ad-Market-Share/1010171 http://www.sha http://www.marketingprofs.com/artides/2013/12167/six-trends-for-2014-in-mobile-marketing-and-advertising http://socialmediatoday.com/jose-antonio-sanchez/1468486/infographic-mobile-marketing-2013-stats-and-figures https://blog.compete.com/2013/05/23/reaching-consumers-through-mobile-marketing-tweets-from-mmaf2013/ http://thenextwebcom/mobile/2013/11/01/sms-making-comeback-conduit-connecting-mobile-consumers-technically-never-left/ http://www.inmobi.com/inmobiblog/2013/02/27/inmobi-releases-second-wave-of-mobile-media-consumption-survey-global-results/ http://www.comscore.com/Insights/Press_Releases/2013/11/comScore_Reports_September_2013_US_Smartphone_Subscriber_Market_Share http://www.biakelsey.com/Company/Press-Releases/130122-New-BIA-Kelsey-Report-Emphasizes-Localization-Opportunity-for-National-Mobile-Ad-Campaignsasp http://offers2.compuware.com/rs/compuware/images/Mobile_App- Survey_Report.pdf?mkt_tok-3RkMMJWWF9wsRojuknJZKXonjHpfsX67ekkWa62Bziokz2EFye%2BLIHETpoddMT8jNq%28NFAAgAZVnyRQFGef6 28YBJVX%2B%2BdY Twitter-Forecast-Up-After-Strong-Mobile-Showing/1009763 rsharethrough.com/2013/05/infographic-native-advertising-effectiveness-study-by-ipg-n media-labs/