Millennials Love Video (And Why You Should Too)

MILLENNIALS V VIDEO AND WHY YOU SHOULD TOO Brands that successfully market to millennials are primed to profit: According to experts, Generation Y will spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes. To tap into that power, brands need to meet millennials where they already are- and increasingly, that's video. Here's how to reach them: EMAIL MARKETING 6 in 10 millennials prefer to watch a company video than read a newsletter 28892 1 in 2 millennials will read an email from a company if it includes video MOBILE Millennials are Nearly half (48%) of millennials ONLY watch videos on their mobile device 3X more likely than baby boomers to watch a video on their mobile device SOCIAL MEDIA of millennials follow companies or brands on 76% You Tube yyy 84% 4 in 10 millennials Nearly half of millennials follow companies or brands on Twitter follow companies or brands on Instagram of millennials follow brands on facebook ONLINE SHOPPING Millennials are 150% more likely than baby boomers to comparison shop with video while in-store 4 in 5 millennials find video helpful during initial research for a purchasing decision Nearly three-quarters of millennials find 7 in 10 millennials find video helpful post-purchase when shopping for video helpful when comparison shopping 74% additional items from the same store 7 in 10 millennials are likely to watch a company video when shopping online BONUS TIPS Tell Your Tone Down the Make a Demo Video. Customers' Stories. Promotion. BUY NOW! BUY DW! 69% of millennials 2 in 3 millennials lose 85% of millennials find find customer interest in a video if product demos helpful testimonials helpful it's too promotional Animoto conducted a web-based survey to a sample of 1,051 consumers in February 2015. All respondents have watched a video on their computers, tablets or mobile phones at least once in the past six months. METHODOLOGY Animoto's award-winning online video maker makes it easy for anyone to create professional video. Used by millions of consumers, businesses, photographers and educators throughout the world, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. Founded in 2006, Animoto has offices in New York City and San Francisco. For more information about Animoto's apps for web and mobile, visit animoto.com. ABOUT ANIMOTO ANIMOTO Additional Source: "Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail" by Kit Yarrow 00000