Milestone Internet Marketing Presents Facebook Best Practices for Business

online tual nformation subscribers FACEBOOK BEST PRACTICES find online follaw FOR BUSINESS arch nice s0d game. chathoto Socialae lke feed social service letterchat game find thumbsend TM8 llow ke group online PRESENTED BY MILESTONE INTERNET MARKETING fan follo modia write post friends d receive= WWW ta adertis find like wall connect t profile go onlinek fan share page mutualphotos add friends media work trends e eventi mutl find follow home stull nice phots ecommaree page non find dital me and web Information search stuf intenet like message "password w WHY SHOULD I USE FACEBOOK AS A BUSINESS? Over 1 Billion Potential Customers Brand Personality Impact Purchase Decisions Influence Your Define and Build Real Time Ranking in Web Customer Service Search Results THE BAŞICS Page News Feed Hashtag Tag An ongoing list of updates on your homepage that shows you what's new with the friends and pages you follow. A form of metadata tag to provide a means of grouping a conversation symbolized by # in front of a word. links a person, page, or place to something you post, like a status update or a photo. Allows businesses, brands and celebrities to connect with people. BEST PRACTICES AND RECOMMENDATIONS How about imagery? Be visual and incorporate rich media! People are increasingly aesthetically driven and a striking much more likely to How many times should I post?- There is a fine balance between %23 being informative and interesting, and 'spamming' your Facebook image audience. Studies show brands capture engagement. that post 1-3 times per day receive the highest engagement. How do I increase engagement on my posts? Asking questions can increase Do I have to use #hashtags?" Use of #hashtags and regular fan interaction and interest. tags are a great way to get your messages into larger relevant conversations. Limit #hashtag Should I delete the negative comments? Only delete if wildly inaccurate or vulgar. Reply to legitimate complaints with a direct email address to get the conversation offline as quickly as possible. use to 1-3 per post. Define Your Voice Show your brand's individual personality and have fun with posts. MEASURING SUCCESS: KEY PERFORMANCE INDICATORS Growth Engagement Are people liking, commenting, and Is your audience organically growing quarter or quarter and year over year? sharing your content? Website Traffic Conversion Do people feel inclined to click through for more information because your posts Are users that click to your website from your Facebook posts ultimately converting into are compelling? paying customers? Toll Free: 888-350-8396 Website: www.milestoneinternet.com Sources • http://www.socialbakers.com/blog/147-how-often-should-you-post-on-your-facebook-pages • http://socialmediatoday.com/index.php?q=danielle-cormier/1510911/when-best-time-post-facebook http://socialmediatoday.com/fixcourse/438982/10-effective-ways-get-more-facebook-fans-year