Marketing With Social Media

Powered by MARKETING ON SOCIAL MEDIA Ineolane in WHAT REALLY WORKS ACCORDING TO EUROPEAN MARKETERS? Key performance indicators: measurement of increased revenue is still not widely used Key performance indicators used by European marketers Acquisition Brand awareness Qualification 57% 34% Community size Sales Web traffic Buzz Customer feedback ROI: a decisive target that is difficult to measure 69% 17% 14% generate and produce ROI try to measure ROI do not seek to measure ROI Budget: investment is still limited Investment total in social networks < 5 000 000 $ < 200 000 $ 13% 20% < 50 000 $ 67% 50 000 $ equals: f f 2 Facebook apps П 1 community manager for 1 year ou Personalisation: a tremendous opportunity for value creation 93% do not use 7% social profile data to provide a personalised experience capitalise on this information Marketer priority: cross-channel integration Top 3 of priorities for European marketers 42% Integrating social media into the global marketing strategy 22% 19% Personalising the experience Testing illustrations credits : vectorstock.com (cartoon manager Artenot) - Realisation : marie-graphiste.com Powered by MARKETING ON SOCIAL MEDIA Ineolane in WHAT REALLY WORKS ACCORDING TO EUROPEAN MARKETERS? Key performance indicators: measurement of increased revenue is still not widely used Key performance indicators used by European marketers Acquisition Brand awareness Qualification 57% 34% Community size Sales Web traffic Buzz Customer feedback ROI: a decisive target that is difficult to measure 69% 17% 14% generate and produce ROI try to measure ROI do not seek to measure ROI Budget: investment is still limited Investment total in social networks < 5 000 000 $ < 200 000 $ 13% 20% < 50 000 $ 67% 50 000 $ equals: f f 2 Facebook apps П 1 community manager for 1 year ou Personalisation: a tremendous opportunity for value creation 93% do not use 7% social profile data to provide a personalised experience capitalise on this information Marketer priority: cross-channel integration Top 3 of priorities for European marketers 42% Integrating social media into the global marketing strategy 22% 19% Personalising the experience Testing illustrations credits : vectorstock.com (cartoon manager Artenot) - Realisation : marie-graphiste.com