Marketers Are Using Social Media

A CLOSER LOOK AT HOW MARKETERS ARE USING SOCIAL MEDIA Exclusive 2012 Results from the in G+ Annual SEOmoz Industry Survey SEOmoz administered their annual survey to collect results on the state of search engine optimization, internet marketing, and the marketing profession in 2012. Here's a snapshot of some key points regarding the use of social media from 6,491 survey respondents. 44.4% of survey respondents self-professed either "advanced" or "expert" social media ability. FACEBOOK & TWITTER LEAD AS THE MOST POPULAR SOCIAL PLATFORMS 87.7% facebook 82.7% twitter 54.9% google+ 48.9% youtube 46.9% linkedin 46.5% blog 20.6% pinterest 9.1% stumbleupon 4.9% tumblr 4.7% flickr PEOPLE ARE HEAVILY USING SOCIAL MEDIA IN THEIR MARKETING in 76.9% 52.3% 74.1% of respondents use their blogs for content marketing. of respondents use forums for of respondents use LinkedIn for branding. customer service. 60.2% SAY THEY WANT ANALYTICS IN THE SOCIAL MEDIA MANAGEMENT TOOLS THEY USE Analysis & other analytics 60.2% Alerts & brand monitoring 45.2% Tracking mentions 38.9% Daily management 38.5% Finding followers 32.3% Competitive analysis 30.3% Automating 29.6% Finding influencers 28.1% Determining 24.2% Traffic Trending & Reporting 24.4% SOURCES: SEOmoz, HubSpot Want to hear more results from this widely distributed survey? SEOmoz CEO Rand Fishkin and HubSpot CTO Dharmesh Shah have expertly analyzed the results. Hear them share how companies are leveraging internet marketing strategies to grow their businesses. http://bitly.com/SEOmozHubSpot OSEOMOZ Hubspöt •.......