Making Your Facebook Posts Matter: 7 Statistics that Can Raise Your Engagement Rate

MAKING YOUR FACEBOOK POSTS MATTER 7 STATISTICS THAT CAN RAISE YOUR ENGAGEMENT RATE* ADD PHOTOS BE CONCISE 250 CHARACTERS sdfghjk l'zx Cvbn mqwe rty tg'hjk1ž bnmqwert SHORTER POSTS GET 23% MORE INTERACTION 39% PHOTO POSTS GET 39% MORE INTERACTION klzxcvbi mqwerty asdfg Q werty pas Izx wei 80 ty, CHARACTERS XCv BI m qwerțy opasdf g dfghjklžxc v bn’m q w Posts below 250 characters can get you 60% more Photos account for 93% of the most engaging posts, and photo posts get 53% more likes, 104% more comments, and 84% more click-throughs than text-based posts. engagement, while cutting to less than 80 characters will get you 66% more engagement. USE EMOTICONS POST ON THURSDAY & FRIDAY FRIDAY THURSDAY 33% EMOTICONS INCREASE COMMENTS BY 33% THURSDAYS & FRIDAYS HAVE 18% HIGHER ENGAGEMENT RATES Posts with emoticons get 33% more comments, get shared 33% more often, and get liked 57% more than posts without emoticons. Engagement rates are 18% higher on Thursdays and Fridays, compared to other days of the week. POȘT QUESTIONS RUN CONTESTS CONGRATULAS! QUESTION POSTS GET 100% MORE COMMENTS 35% OF FANS LIKE A PAGE TO PARTICIPATE IN A CONTEST Quest than standard posts with statements, and questions with quick or limited answers tend to get the highest number of comments. 35% of fans like a page to participate in a contest, and using contest-related words, such as winner, win, entry, contest, enter, and promotion are more likely to engage people. generate 100% more comments GIVE COUPONS OR DISCOUNTS SAVE LOTS S HEREL ENGAGE YOUR USERS. 42% OF FANS LIKE A PAGE TO GET A COUPON OR DISCOUNT POST, COMMENT, AND CONNECT! Coupon-based campaigns receive some of the highest engagement rates, wtih 42% of fans liking a page to get a discount or coupon. *Source: Belle Beth Cooper of Buffer, reprinted with permission by Fast Company, http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about?partner=newsletter