Location-Based Marketing

LOCATION-BASED MARKETING Now, more than ever, consumers are relying on smart phones, mobile search and location-based apps to guide their in-store purchases. 91% of adults have their mobile phone within arms reach 24/7 $22 73% Billion of consumers say they have used their mobile phones to guide purchasing decisions while in stores was spent on mobile advertising in 2012 compared to only $3 billion in 2010 30% out of 10 of marketers are using mobile coupons mobile phone searches result in a purchase or visit 13% of marketers are using location-based services so there a great opportunity to set your company apart These tips will help you bring in more customers, create brand loyalty and even gain customers from your neighborhood competitors Mobile Optimized Website Social Media Integration Google Places Competitor Insight Exposure on Directories/Apps Hashtags Customer Loyalty and Offers Check-Ins Localized Content Craft local and hyper-local content through understanding the neighborhood you are located in and what is popular among People are obsessed with checking in and tracking where they are shopping, eating and hanging out local consumers Highlight upcoming events in the neighborhood and get involved in them. Be a resource of information Offer incentives to people who check in at your location to start the buzz going Claim and optimize your Places page Populate your profile with engaging content such as photos and always ask for reviews from your customers Create and promote unique branded hashtags for customers to use when talking about your brand on social media Offer incentives for people to visit your store, make a purchase, and keep coming back Run a contest on user generated Hashtags tie conversations together on platforms such as Twitter and Instagram content shared on social media sites Gamify the shopping experience by getting people to compete against one another Consumers use apps such as Yelp and Urban Spoon to find recommendations for local serviceso. Make sure you are on these sites. Own your profile and manage your reputation In order to increase the social reach of your brand, set up company profiles on social media networks such as Facebook, Twitter, Foursquare, and Instagram. This will enable customers to share their shopping experiences with friends Your site needs to be optimized for mobile devices. 40% Analyze the neighborhood competition by looking at the type of content they have and what shows up when you perform a search in your neighborhood of consumers will not return to a site that is not working properly on their mobile Look for great ideas and best practices to incorporate into your marketing efforts Sources digital APTITUDE piJnz" mobile presence on demand http://www.digitalaptitude.com/blog/mobile-marketing/locatlon-based-marketing-guide http://pocketyourshop.wordpress.com/2013/05/20/50-mobile-marketing-stats/ DIGITAL MARKETING AGENCY