Linked In Identity

Linked in Identity Growth in % of Users on B2B Sites Who Sign-in With a Linkedln Identity Of B2B site users who register using an existing identity, an increasing number are choosing to do so using their LinkedIn account. 20% 3% July 2010 WHO ARE THEY? January 2011 Age: 18-24 Company 17% Size: 25-34 35-54 32% +54 141% 10% 30% Women: 45% 1-1000 Men: 55% 19% Industry: 1001-5000 2.4% 2.2% 0.3% 3.3% 2.6% 3.3% : 9% 3.6% 14.8% 4.0% 5001-10000 4.3% 13.0% пп 5.6% 41% 6.9% 10.8% 7.1% over 10000 8.2% 7.5% - Finance Government High Tech Arts Medical Media - Educational Non-profit 4.2% 12.5% Marketing: PR: Manufacturing Job Function: 4.4% Legal Corporate 3.7% Service 4.0% Consumer Goods Transportation Sales: 10.6% Creative: Accounting: 10.8% HR: 3.1% Recreational Administrative: 10.2% Agriculture Academics: 3.0% Construction Legal: Biz Dev: 6.8% 1.8% Engineering: IT: Operations: 7.5% 0.8% 4.3% 0.8% Product: 5.9% Consultant: Buyer: 5.6% Finance: Support: gigya. Make your site social. Source: Gigya and Linkedin Ad Platform. Data for North America as of January 31, 2011.