Leveraging Snapchat for Brands

SNAPCHAT HOW TO LEVERAGE SNAPCHAT TO REACH AND MARKET TO YOUNGER AUDIENCES FOR Snapchat, an application used to send instant photos among friends, is now being leveraged by brands looking BRANDS E to target a younger audience. But is Snapchat an application brands can successfully use to reach their customers? And if so, what are some best practices for using Snapchat in a marketing capacity? SNAPCHAT DEMOGRAPHIC DATA Snapchat's core audience is between 13 and 25 years old. 70% 18% 13 25 of Snapchat users of all iPhone owners are women. use Snapchat. Snapchat users are sending approximately Pew Research estimates Snapchat has 400 MILLION "SNAPS" A DAY. 26 MILLION ACTIVE U.S. USERS. (snap = picture taken and sent within the app) SNAPCHAT'S CONSISTENT GROWTH The chart below denotes the growing number of pictures sent daily on the mobile app. SNAPS SENT PER DAY, IN MILLIONS 150 100 60 50 2012 2013 MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR BRANDS ON SNAPCHAT 1 TACO BELL Positive. eThe TrueBased OMG @TacoBell SNAPCHATE. me!!!!!!!!! I'm fan girling pic.twitter.com/e5l2uUoCMg Taco Bell used Snapchat to announce the re-release of its "Beefy Crunch Burrito". Users who added Taco Bell as a friend were senta + Reply 13 Retweet *Favorne More "snap" of a burrito and the new product's release date. Taco Bell O y Follow @TacoBell We're on @Snapchat. Username: tacobell. Add us. We're sending all of our friends a secret announcement tomorrow! #Shhh 5:55 PM - 30 Apr 2013 415 RETWEETS 415 FAVORITES 2 ACURA 3 WET SEAL Acura gave its first 100 followers on Snapchata chance to see the new NSX prototype, sending them a short video clip of the prototype-a video Teen retailer Wet Seal handed over its Snapchat the brand later posted on Instagram. account to a 16-year-old blogger for two days, resulting in 9,000 new followers and ADD ACURA_INSIDER ON SNAPCHAT. OUR FIRST 100 FOLLOWERS WILL GET A GLIMPSE OF THE NEW ACURA NSX PROTOTYPE IN MOTION. 6.000 views of the "My Story" (a Snapchat feature So festive in my wet seal pants e that allows all ACURA LACUR ANSX followers to see A Acura Insider a post). Fallow CAcura Insider Add Acura_Insider on Snapchat. First 100 get a video of the new NSX prototype. 12:49 PM - 26 Jul 2013 17 RETWEETS 11 FAVORITES USE CASES FOR SNAPCHAT HELLO MY NAME IS SALE CONTESTS NEW PRODUCT COUPONS BEHIND NEW TEAM MEMBER TA RGETED SNEAK PEAKS THE SCENES INTRODUCTION VIDEOS BEST PRACTICES FOR BRAND COMMUNICATION ON SNAPCHAT 1 CREATE 2 PROMOTE 3 REWARD your Snapchat account on other social platforms (Facebook, Twitter, Instagram, etc.). a Snapchat account. followers with a use case (contest, product sneak peak, coupon, etc.) relevant to your brand. SIGN UP 4 DISTRIBUTE meaningful visual content through the platform to maintain engagement. Pro Tip: Remember that images and videos are only viewable for 10 seconds, then deleted. 5 LEVERAGE the "My Story" feature to reach all followers at once, or send more targeted content directly to followers by selecting them from your contacts. Pro Tip: Go to Settings > Manage > Smart Filters to make your snaps more visually appealing by turning on the option for "Special Text" and "Replay". While Snapchatis continually receiving funding and looking for new ways to monetize its platform, relevant brands have the unique opportunity to establish themselves as "ahead of the curve" and reach a niche target demographic. WITH SOME CREATIVE STRATEGY, A SNAPCHAT CAMPAIGN IS BOTH COST-EFFECTIVE AND EASY TO IMPLEMENT. CREATED BY SOURCES: www.mashable.com • www.allthingsd.com • http://blogs.wsj.com www.businessinsider.com • www.inc.com • www.forbes.com COLUMN Marketo FIVE