Lead your tribe

Lead your tribe The world is organized in tribes and they are in search of leaders. Your brand can help a group become a tribe. (cfr: Seth Godin, Tribes) What's needed How do sucessful brands to make a tribe? support their tribe? TERRITORY NIKE Nike offers a common territory to those who live with an active lifestyle. APPLE Apple offers a cool design language (among other things) as a tool for the expression of people's identity. LANGUAGE PATAGONIA Patagonia offers a common home IDEOLOGY for those who are concerned with the health of our Planet. NORMS EBAY eBay has created a rule-less system based on the reciprocal endorsement of the users. The result is the creation of norms of engagement that makes a tribe of honest dealers. TOTEM VOLVO Volvo succeded in gathering a community around a totally un-cool item: safety. Driving a Volvo shows that you value the safety of the ones you love and that you take responsibility for your life and that of the others. How do you lead your tribe? Voxpopuli Cooperative Communications photo credi a hrulaup/www.flickr.com/photos/cdm/34066702/">darkmterclaz via sa of="http://photopin.com">photo pin ca href="http://ereativecommons.org/licenses/by-nc-nd/2.0/">cc Lead your tribe The world is organized in tribes and they are in search of leaders. Your brand can help a group become a tribe. (cfr: Seth Godin, Tribes) What's needed How do sucessful brands to make a tribe? support their tribe? TERRITORY NIKE Nike offers a common territory to those who live with an active lifestyle. APPLE Apple offers a cool design language (among other things) as a tool for the expression of people's identity. LANGUAGE PATAGONIA Patagonia offers a common home IDEOLOGY for those who are concerned with the health of our Planet. NORMS EBAY eBay has created a rule-less system based on the reciprocal endorsement of the users. The result is the creation of norms of engagement that makes a tribe of honest dealers. TOTEM VOLVO Volvo succeded in gathering a community around a totally un-cool item: safety. Driving a Volvo shows that you value the safety of the ones you love and that you take responsibility for your life and that of the others. How do you lead your tribe? Voxpopuli Cooperative Communications photo credi a hrulaup/www.flickr.com/photos/cdm/34066702/">darkmterclaz via sa of="http://photopin.com">photo pin ca href="http://ereativecommons.org/licenses/by-nc-nd/2.0/">cc