Transcribed

The Journalism We Need

Newspapers News Consumption vs. Advertising, 2009 % News Consumption Percentage of Total Advertising Revenue Detail: Newspaper Advertising, print vs. digital, 1994-2008 Online advertising briefly Digital % of AdRev represented an addition to 65 Magazines 60 traditional adverts, but since 55 2000 overall revenues have 50 shrunk. As such, as the digital Total Ad Dollars (trillions) share of total advertising increases, total advertising 45 40 35 Print % of AdRev revenue is in decline. 30 Radio Online journalism accounts for 35% of total news consumption, and by extension of news content, the highest of any format. But it represents only 7% of advertsing revenue, the lowest of any format. That puts the per-story revenue online far below that which was once sustained in some old media formats. Online Television 10 15 25 30 35 40 20

The Journalism We Need

shared by rmmojado on Jan 17

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In the fall of 2008, when the markets went into free fall, I was working at Forbes and getting a master’s at Columbia. While everyone suffered that year, the ‘legacy’ media had it particularly ... bad. Newspapers went out of business, and cubicles around mine emptied. My friends asked: why are you entering journalism now? I answered: “Journalists, I believe, are most important at times like these, when the nature of public debate itself comes under question or into flux. Society—and journalism—will be transformed, and the only way to influence the outcome is to participate in the transformation.”

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Public Business Media