January 2014: Is Your Facebook Page Performance Above The Average?

quintly January 2014 Is Your Facebook Page Performing Above The Average? This Infographic will help you to find out wether your Facebook Page is performing above the average or not. Therefore, we measured different Key Performance Indicators (KPIS) for various page sizes. For this analysis we have categorized the pages into the following segments: •1-1,000 Fans | Likes • 1,001 - 10,001 Fans | Likes • 10,001 - 100,000 Fans | Likes • 100,001 - 1,000,000 Fans | Likes • 1,000,001 - 10,000,000 Fans | Likes • 10,000,001+ Fans | Likes Average Number Of Facebook Fans The total number of fans is still one of the most important metrics for Facebook marketers. Here you can see if your total number of fans is above the average. 1- 1k Fans 350 1k - 10k Fans 3,996 10k - 100k Fans 37,638 100k - 1m Fans 367,349 1m - 10m Fans 2,954,041 quintly 10m+ Fans 22,401,161 Analysis Period: January 2014 Likes, Comments And Shares Distribution On Own Facebook Posts (in %) This diagram shows you the interaction distribution of posts divided into likes, comments and shares. 10% 13% 13% 11% 10% 5% 5% 10% 9% 7% 100% 84% 85% 80% 78% 80% 1- 1k Fans 1k - 10k Fans 10k - 100k Fans 100k - 1m Fans 1m - 10m Fans 10m+ Fans I Likes Comments Shares Analysis Period: January 2014 Interaction Rate (in %) This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for the calculation: #Comments + #Likes + #Shares 100 #Posts #Fans 1.29 0.46 0.34 0.16 0.12 0.11 quintly 1- 1k Fans 1k - 10k Fans 10k - 100k Fans 100k - 1m Fans 1m - 10m Fans 10m+ Fans Analysis Period: January 2014 Avg. Number Of Interactions Per Own Post VS. People Talking About This 100000 1000000 357,100 25,464 78,575 100000 10000 3,588 13,108 10000 1000 598 1,526 1000 128 100 114 100 19 10 10 10 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans Fans Fans Fans Fans Fans Fans Fans Fans Analysis Period: January 2014 People Talking About This Rate (in %) This graph compares the people talking about value of a Facebook page normalized by the number of fans. The following formula is used for the calculation: #People Talking About This 100 #Fans 4.06 3.57 2.84 2.72 2.66 1.59 quintly 1- 1k Fans 1k - 10k Fans 10k - 100k Fans 100k - 1m Fans 1m - 10m Fans 10m+ Fans Analysis Period: January 2014 Number Of Own Posts VS. Number Of User Posts 988 140 1000 122 123 334 120 121 100 100 80 64 25 60 55 10 40 4 25 20 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans Fans Fans Fans Fans Fans Fans Fans Fans Analysis Period: January 2014 all rights reserved e quintly quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube, Google+, Linkedin, Instagram or all together, quintly visualizes & checks your social marketing success and benchmarks your numbers against your competitors or best practice examples. www.quintly.com quintly quintly quintly 2 quintly