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Introduction to Social Marketing Automation

Soc Marketiing Automation Marketing automation is defined as the business processes and supporting technology that focus on segmentation and targeting of prospects, defining & creating marketing campaigns, scheduling and tracking of those campaigns and feeding the data back into the technology system. You Tube Pt What do you know about them? Who haven't we reached who may be interested in our offer? ENTER SOCIAL MARKETING AUTOMATION Marketer Uses of Social Marketing Automation: INTERNAL Identify Identify brand ambassadors Identify customers who are about to defect because they are unhappy EXTERNAL Identify new prospects marketing database exponentially and grow your Identify social followers who are not customers yet but are likely to become such $$$ MECHANISMS Social Prospecting Gathering social profile data from across the social web based on You Tube custom criteria (monitoring for leads, not topics) Osocial marketing hub 12326 3231 10441 54.43 0.18 13 Social Scoring Segmentation logic to meet the specific goals of a business, based on weighted activity and demographic information. $$$ Purchase You Tube +5 points Made a comment +10 points Liked our page +5 points Followed us RESULT Hypertargeted messaging for greater response rates To learn more about the potential for Social MA download the free Awareness white paper produced by awareness social marketing software http://bit.ly/SocialScoring www.awarenessnetworks.com

Introduction to Social Marketing Automation

shared by mlewis on Aug 27
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How to integrate social media into your company's marketing automation process.

Publisher

Awareness Inc

Category

Social Media
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