Inter(net)action, How Different Age Groups Interact Online

net INTER ACTION HOW DIFFERENT AGE GROUPS ARE INTERACTING ONLINE WHO USES THE SOCIAL WEB? MOST ONLINE INTERACTION TAKES PLACE ON THE SOCIAL WEB (FACEBOOK, TWITTER, ETC.). HERE'S THE AGE DISTRIBUTION ACROSS THE SOCIAL WEB: 0-17 15% 18-24 9% 25-34 18% 35-44 25% 45-54 19% 55-64 10% 65+ 3% MILLENNIALS: THE FUTURE OF THE INTERNET MILLENIALS, BORN BETWEEN 1978 AND 1994 (CURRENTLY AGES 16-32), WERE THE FIRST GENERATION TO BE "RAISED" ON THE INTERNET AND REPRESENTA SUBSTANTIAL PORTION OF INTERNET USERS. THE MILLENNIAL AGE COHORT IS EXPECTED TO BE AS LARGE, IF NOT LARGER THAN THE BABY BOOMER GENERATION. HOW ARE MILLENNIALS USING THE INTERNET? 23 CREATED A SOCIAL 75% NETWORKING PROFILE MINUTES THE AVERAGE TIME MILLENNIALS USED WIRELESS INTERNET 62% SPEND ONLINE EACH DAY AWAY FROM HOME POSTED VIDEO OF THEMSELVES ONLINE 20% 59 USE TWITTER 14% PERCENT OF MILLENNIALS GET THEIR NEWS ONLINE HOW OFTEN DO MILLENNIALS VISIT SOCIAL NETWORKING SITES? OF THE MILLENNIALS THAT GET THEIR NEWS ONLINE, HERE ARE THE CHANNELS THEY USE: YAHOO! 20% CNN 18% 26% 25% • ONCE A WEEK OR LESS GOOGLE 10% • SEVERAL TIMES A DAY 7% O EVERY FEW DAYS FOX 4% • ONCE A DAY 20% 29% NY TIMES 4% MSNBC AOL AVERAGE AGE OF USERS PER SITE THE AVERAGE SOCIAL NETWORK THE AVERAGE LINKEDIN THE AVERAGE TWITTER USER IS 37 YEARS OLD. USER IS 44 YEARS OLD. USER IS 39 YEARS OLD. THE AVERAGE FACEBOOK USER IS 38 YEARS OLD. BEBO HAS THE YOUNGEST USERS WITH AN AVERAGE AGE OF 28. FACEBOOK USER BREAKDOWN BY AGE AGE-BASED BEHAVIOR ON FACEBOOK f (83) TEENS HAVE TWICE AS MANY FRIENDS THAN USERS AGED 30-40. 55 + 7% TEENS MAKE ALMOST 3X AS MANY WALL POSTS 45-54 12% AS USERS AGED 40-50. USERS IN THEIR EARLY 20'S LIST THE MOST ACTIVITES IN THEIR PROFILE OF ANY AGE GROUP. 35-44 18% YOUNGER PEOPLE EXPRESS MORE NEGATIVE . 26-34 23% EMOTIONS, AND SWEAR MORE, THAN OLDER USERS. THEY USE MORE PERSONAL PRONOUNS AND POSSESSIVES ("I," "MY," ETC.) AND TALK MORE ABOUT SCHOOL. 18-25 29% OLDER PEOPLE WRITE LONGER UPDATES, USE MORE PREPOSITIONS AND ARTICLES, AND TALK MORE ABOUT OTHER PEOPLE, 13-17 11% INCLUDING THEIR FAMILIES. USERS AGED 27 AND 28 HAVE THE MOST UPLOADED PHOTOS, WITH AN AVERAGE OF 510. USERS IN THEIR 40'S UPLOAD ABOUT AS MANY PHOTOS AS THOSE IN THEIR 20'S, BUT ARE TAGGED IN PHOTOS 281% LESS. TWITTER USER BREAKDOWN BY AGE AGE-BASED BEHAVIOR ON TWITTER 85% OF USERS 18-24 FOLLOW FRIENDS. 55+ MORE USERS AGED 18-24 FOLLOW CELEBRITIES 45-54 17% (54%) THAN FOLLOW FAMILY MEMBERS (29%). 35-44 27% TEENS DON'T USE TWITTER AS MUCH AS ADULTS BECAUSE THE SERVICE IS MORE ABOUT CONNECTING TO CONTACTS AND BRANDS THAN 26-34 30% INTERACTING WITH FRIENDS. ******************* 18-25 13% SINCE MORE ADULTS ALREADY USE TWITTER, MORE ADULTS ARE INCLINED TO TRY IT OUT, SO IT REMAINS PRIMARILY AN ADULT NETWORK. 13-17 4% Community 102 SOURCES: digitalbuzz.53.amazonaws.com. royal.pingdom.com · blog.hubspot.com pixable.com . Independent.co.uk • marketingpligrim.com Advanced Moderation For Online Communities www.community102.com