Internet Retailer Conference & Exhibition: A Chicago-Style Recap

rise interactive Internet Retailer Conference & Exhibition: A Chicago-Style Recap IRCE, the largest ecommerce conference in the world, held its 9th annual event in Chicago, Illinois from June 4th-7th at McCormick Place. Rise Interactive recaps the event and provides some insights to brands about social reach. Introduction to IRCE 2x Twice as much attendance as all other ecommerce events combined 250,000 square feet of space 3,060 brands 111 9,500+ attendees 220 featured speakers 585 exhibition 44.75 total hours booths of interactions Largest ecommerce event worldwide Who Was There There were some big brands at IRCE. We've included a few here, sorted by Twitter follower reach and framed with a Chicago twist. Top 3 Speakers: Al Gore - Former US Vice President, Director at Apple Inc. @algore - 2,668,800+ followers 个个 个 Craig Oldham - VP of American Red Cross @craigoldham - 7,500+ followers Gian Fulgoni - Chairman at comScore @gfulgoni - 5,000+ followers @algore has roughly as many followers as the population of Chicago. Top 3 Twitter Contributors: *who used the #IRCE tag based on followers & overall reach WRIGLEY HELD CHICAGO CUBS NetSuite - A Cloud ERP Software Suite @netsuite - 244,700+ followers @TwitterAds has roughly 4x more followers than the Twitter Advertising - Social Media Advertising @TwitterAds - 162,400+ followers capacity of Wrigley Field, home of the Chicago Cubs Hautelook - Members Only Retail Shopping Site @HauteLook - 101,200+ followers Top 3 Sponsors: NetSuite - A Cloud ERP Software Suite @netsuite - 244,700+ followers eBay - Multinational Online Marketplace @netsuite has roughly 6.5x more followers than the number of 2012 Bank of @eBay - 210,200+ followers Rakuten - Japanese Online Marketplace @RakutenJP - 146,900+ followers America Chicago Marathon finishers Most Retweeted #IRCE Tweets The most retweeted #IRCE tweets give us some insight into what other users respond to. Spoiler alert: users like small factoids & easy to share content. Value of a follower Twitter Small Business Twitter Small Business posted 2 of the most retweeted tweets, focusing on small stats while offering a link to advice regarding Twitter. y Follow Twitter Small Biz @TwitterSmallBiz Twitter happens in real time but you can still plan ahead. Create a Tweet calendar around weekly content series #IRCE http://t.co/bgX27IKRjo 6 Reply 13 Retweet Favorite Small 6/7/2013 10:05 am comScore comScore had 5 of the most retweeted tweets, all about simple but valuable ecommerce facts that link to presentation pages. comScore, Inc. @comScore Tablet ownership now above 60 million people, while 137 million now awn smartphones WIRCE y Follow 6 Reply 17 Retweet Favorite 6/6/2013 9:20 am Hotcakes Commerce Hotcakes Commerce had one of the most retweeted tweets and included an interactive Hotcakes Vine video that was easy to share, which also offered a prize for retweets. y Follow Hotcakes Commerce @mmmCommerce Retweet our #Vine Video for your chance to win a #GoPro https://t.co/5o4xhf7H4y #ecommerce #IRCE #mmmcommerce #irce2013 #vine #loop 6/4/2013 4:02 pm 6 Reply 13 Retweet Favorite #IRCE Mentions Social media mentions are a great indicator of a topic's popularity. If you were lucky enough to attend IRCE, here's some insight into your potential reach. Between 6/3 - 6/10 1,300 people tweeted using the #IRCE hashtag 3,500 That's equal to the height in feet of the Chicago Trump Tower Tweets had the #IRCE hashtag That's roughly the A capacity of the Chicago Theater million unique individuals may have seen a tweet with #IRCE 3.8 That's equal to 4 whole years of the Chicago Bulls' home game attendees. Brought to you by rise interactive Sources www.irce.com www.hashtracking.com www.suntimes.com www.cityofchicago.org www.twitter.com