Inside Online Video Marketing part 2 – Infographic

BY @BUBOBOX INSIDE VIDEO MARKETING SOCIAL PROOF BY THE NUMBERS // PART 2 Video has been increasingly more popular with a general audience worldwide. People get more engaged, spend more time on your site consuming product information & eventually conversion rate will increase. Take a look at some other benefits... GOOD TO KNOW USERS ARE MORE ENGAGED WITH FRIEND-ENDORSED CONTENT People heavily share videos they find interesting with friends. 24 VIDEO ENGAGEMENT DRIVES PURCHASE INTENT People who watch a video are more likely to purchase what is being TEXT offered, than something without any video. WORD-OF-MOUTH Over 81% of users search internet word-of-mouth when making purchas- ing decisions; and video reviews are becoming more prevalent in being found in search engine results, along with ease-of-sharing. GROWING VIEWS The Internet measurement firm Visible Measures reported social video ad campaigns generated more than 2.7 billion views in 2010, up from 820 million in 2009. EMPOWER TO SHARE The best way to distribute a piece of (video) content is to find the people who care to watch it, choose to watch it, and then empower them to share with their friends. That's the definition of a viral video: If someone watches it, they just feel compelled to share it. CONVERSION RATES Treepodia ran multivariate testing for two of its clients' sites and found that product videos increased conversion rates even when the shopper didn't actually view the content. CONTROL GROUP (DIDN'T SEE ANY VIDEOS) Client A Client В 1.04% 3.27% USERS WHO COULD WATCH VIDEO BUT DID NOT USERS WHO WATCHED VIDEO 4.06% 1.47% 4.06% 4.82% INCREASE WHEN COMPARING THE ABOVE GROUPS TO CONTROL GROUP +46.22% +27.05% Sources: http://www.reelseo.com/social-video-advertising/ http://econsultancy.com/be/blog/61817-six-retailers-that-used-product-videos-to-improve-conversion-rates bubobox @BUBOBOX BY @BUBOBOX INSIDE VIDEO MARKETING SOCIAL PROOF BY THE NUMBERS // PART 2 Video has been increasingly more popular with a general audience worldwide. People get more engaged, spend more time on your site consuming product information & eventually conversion rate will increase. Take a look at some other benefits... GOOD TO KNOW USERS ARE MORE ENGAGED WITH FRIEND-ENDORSED CONTENT People heavily share videos they find interesting with friends. 24 VIDEO ENGAGEMENT DRIVES PURCHASE INTENT People who watch a video are more likely to purchase what is being TEXT offered, than something without any video. WORD-OF-MOUTH Over 81% of users search internet word-of-mouth when making purchas- ing decisions; and video reviews are becoming more prevalent in being found in search engine results, along with ease-of-sharing. GROWING VIEWS The Internet measurement firm Visible Measures reported social video ad campaigns generated more than 2.7 billion views in 2010, up from 820 million in 2009. EMPOWER TO SHARE The best way to distribute a piece of (video) content is to find the people who care to watch it, choose to watch it, and then empower them to share with their friends. That's the definition of a viral video: If someone watches it, they just feel compelled to share it. CONVERSION RATES Treepodia ran multivariate testing for two of its clients' sites and found that product videos increased conversion rates even when the shopper didn't actually view the content. CONTROL GROUP (DIDN'T SEE ANY VIDEOS) Client A Client В 1.04% 3.27% USERS WHO COULD WATCH VIDEO BUT DID NOT USERS WHO WATCHED VIDEO 4.06% 1.47% 4.06% 4.82% INCREASE WHEN COMPARING THE ABOVE GROUPS TO CONTROL GROUP +46.22% +27.05% Sources: http://www.reelseo.com/social-video-advertising/ http://econsultancy.com/be/blog/61817-six-retailers-that-used-product-videos-to-improve-conversion-rates bubobox @BUBOBOX