INFOGRAPHIC: Facebook vs. Pinterest (5 Things We've Learned)

boticca.com presens. 5 THINGS WE'VE LEARNED ABOUT Pinterest vs. facebook. Based on a sample of 50,000 visitors from Pinterest and 50,000 visitors from Facebook (March 15th - April 15th) O PINTEREST USERS SPEND MORE THAN TWICE AS MUCH AS FACEBOoOK USERS AD STATES Pinterest INFLUENCED0% OF TRANSACTIONS PINTEREST USERS ENO ON DOLLA facebook 7% "Pnevest was involved at some point in the customer's joumey in 10% of the transactions 0/ AVERAGE $180 $85 FACEBOOK INFLUENCED USERS OF TRANSACTIONS 2 PINTEREST DRIVES MORE SALES THAN FACEBOOK (+10% VS. SITE AVERAGE) (44% VS. SITE AVERAGE 3 PINTEREST HELPS YOU ACQUIRE MORE NEW USERS Pinterest NEW USERS: 86% facebook NEW USERS: 57% 4 PINTEREST USERS ARE NOT AS ENGAGED AS FACEBOOK USERS Pinterest users spend.. Pinterest users visit.. 65% 70% 44% 52% LESS TIME ON SITE VS. LESS TIME LESS PAGES ON SITE VS ON SITE VS. LESS PAGES ON SITE VS. facebook SITE AVERAGE facebook SITE AVERAGE 6 PINTEREST HURTS YOUR CONVERSION RATES Pinterest has. SE 51% 73% LOWER LOWER CONVERSION V CONVERSION facebook SITE AVERAGE boticca.com i'd rather wear a unique story Boticca.com is the online destination for unique jewelry and fashion from over 260 independent designers from 40 countries. The site is a specially curated and highly editorialized online marketplace where customers can buy directly from the designers and contact them personally. boticca.com presens. 5 THINGS WE'VE LEARNED ABOUT Pinterest vs. facebook. Based on a sample of 50,000 visitors from Pinterest and 50,000 visitors from Facebook (March 15th - April 15th) O PINTEREST USERS SPEND MORE THAN TWICE AS MUCH AS FACEBOoOK USERS AD STATES Pinterest INFLUENCED0% OF TRANSACTIONS PINTEREST USERS ENO ON DOLLA facebook 7% "Pnevest was involved at some point in the customer's joumey in 10% of the transactions 0/ AVERAGE $180 $85 FACEBOOK INFLUENCED USERS OF TRANSACTIONS 2 PINTEREST DRIVES MORE SALES THAN FACEBOOK (+10% VS. SITE AVERAGE) (44% VS. SITE AVERAGE 3 PINTEREST HELPS YOU ACQUIRE MORE NEW USERS Pinterest NEW USERS: 86% facebook NEW USERS: 57% 4 PINTEREST USERS ARE NOT AS ENGAGED AS FACEBOOK USERS Pinterest users spend.. Pinterest users visit.. 65% 70% 44% 52% LESS TIME ON SITE VS. LESS TIME LESS PAGES ON SITE VS ON SITE VS. LESS PAGES ON SITE VS. facebook SITE AVERAGE facebook SITE AVERAGE 6 PINTEREST HURTS YOUR CONVERSION RATES Pinterest has. SE 51% 73% LOWER LOWER CONVERSION V CONVERSION facebook SITE AVERAGE boticca.com i'd rather wear a unique story Boticca.com is the online destination for unique jewelry and fashion from over 260 independent designers from 40 countries. The site is a specially curated and highly editorialized online marketplace where customers can buy directly from the designers and contact them personally. boticca.com presens. 5 THINGS WE'VE LEARNED ABOUT Pinterest vs. facebook. Based on a sample of 50,000 visitors from Pinterest and 50,000 visitors from Facebook (March 15th - April 15th) O PINTEREST USERS SPEND MORE THAN TWICE AS MUCH AS FACEBOoOK USERS AD STATES Pinterest INFLUENCED0% OF TRANSACTIONS PINTEREST USERS ENO ON DOLLA facebook 7% "Pnevest was involved at some point in the customer's joumey in 10% of the transactions 0/ AVERAGE $180 $85 FACEBOOK INFLUENCED USERS OF TRANSACTIONS 2 PINTEREST DRIVES MORE SALES THAN FACEBOOK (+10% VS. SITE AVERAGE) (44% VS. SITE AVERAGE 3 PINTEREST HELPS YOU ACQUIRE MORE NEW USERS Pinterest NEW USERS: 86% facebook NEW USERS: 57% 4 PINTEREST USERS ARE NOT AS ENGAGED AS FACEBOOK USERS Pinterest users spend.. Pinterest users visit.. 65% 70% 44% 52% LESS TIME ON SITE VS. LESS TIME LESS PAGES ON SITE VS ON SITE VS. LESS PAGES ON SITE VS. facebook SITE AVERAGE facebook SITE AVERAGE 6 PINTEREST HURTS YOUR CONVERSION RATES Pinterest has. SE 51% 73% LOWER LOWER CONVERSION V CONVERSION facebook SITE AVERAGE boticca.com i'd rather wear a unique story Boticca.com is the online destination for unique jewelry and fashion from over 260 independent designers from 40 countries. The site is a specially curated and highly editorialized online marketplace where customers can buy directly from the designers and contact them personally. boticca.com presens. 5 THINGS WE'VE LEARNED ABOUT Pinterest vs. facebook. Based on a sample of 50,000 visitors from Pinterest and 50,000 visitors from Facebook (March 15th - April 15th) O PINTEREST USERS SPEND MORE THAN TWICE AS MUCH AS FACEBOoOK USERS AD STATES Pinterest INFLUENCED0% OF TRANSACTIONS PINTEREST USERS ENO ON DOLLA facebook 7% "Pnevest was involved at some point in the customer's joumey in 10% of the transactions 0/ AVERAGE $180 $85 FACEBOOK INFLUENCED USERS OF TRANSACTIONS 2 PINTEREST DRIVES MORE SALES THAN FACEBOOK (+10% VS. SITE AVERAGE) (44% VS. SITE AVERAGE 3 PINTEREST HELPS YOU ACQUIRE MORE NEW USERS Pinterest NEW USERS: 86% facebook NEW USERS: 57% 4 PINTEREST USERS ARE NOT AS ENGAGED AS FACEBOOK USERS Pinterest users spend.. Pinterest users visit.. 65% 70% 44% 52% LESS TIME ON SITE VS. LESS TIME LESS PAGES ON SITE VS ON SITE VS. LESS PAGES ON SITE VS. facebook SITE AVERAGE facebook SITE AVERAGE 6 PINTEREST HURTS YOUR CONVERSION RATES Pinterest has. SE 51% 73% LOWER LOWER CONVERSION V CONVERSION facebook SITE AVERAGE boticca.com i'd rather wear a unique story Boticca.com is the online destination for unique jewelry and fashion from over 260 independent designers from 40 countries. The site is a specially curated and highly editorialized online marketplace where customers can buy directly from the designers and contact them personally. boticca.com presens. 5 THINGS WE'VE LEARNED ABOUT Pinterest vs. facebook. Based on a sample of 50,000 visitors from Pinterest and 50,000 visitors from Facebook (March 15th - April 15th) O PINTEREST USERS SPEND MORE THAN TWICE AS MUCH AS FACEBOoOK USERS AD STATES Pinterest INFLUENCED0% OF TRANSACTIONS PINTEREST USERS ENO ON DOLLA facebook 7% "Pnevest was involved at some point in the customer's joumey in 10% of the transactions 0/ AVERAGE $180 $85 FACEBOOK INFLUENCED USERS OF TRANSACTIONS 2 PINTEREST DRIVES MORE SALES THAN FACEBOOK (+10% VS. SITE AVERAGE) (44% VS. SITE AVERAGE 3 PINTEREST HELPS YOU ACQUIRE MORE NEW USERS Pinterest NEW USERS: 86% facebook NEW USERS: 57% 4 PINTEREST USERS ARE NOT AS ENGAGED AS FACEBOOK USERS Pinterest users spend.. Pinterest users visit.. 65% 70% 44% 52% LESS TIME ON SITE VS. LESS TIME LESS PAGES ON SITE VS ON SITE VS. LESS PAGES ON SITE VS. facebook SITE AVERAGE facebook SITE AVERAGE 6 PINTEREST HURTS YOUR CONVERSION RATES Pinterest has. SE 51% 73% LOWER LOWER CONVERSION V CONVERSION facebook SITE AVERAGE boticca.com i'd rather wear a unique story Boticca.com is the online destination for unique jewelry and fashion from over 260 independent designers from 40 countries. The site is a specially curated and highly editorialized online marketplace where customers can buy directly from the designers and contact them personally.