Influence Marketing - State of Influence Report 2013

INFLUENCE MARKETING GLOBAL MARKETING AND PUBLIC RELATIONS SURVEY 2013 In February 2013, Sensei Inc. and ArCompany carried out a survey of global marketers, brand managers and PR professionals and agencies on the topic óf influence marketing. We wanted to better understand this growing industry and where businesses stand on the issue. Can social influence truly be measured? Who's using influence marketing today? What's the future of influence marketing? We received over 1,300 responses from across the globe. We hope you'll find the results insightful. Feel free to share the results with your colleagues using the hashtag #InfluenceMktg and let us know your thoughts! BUSINESS GOALS TRUSTFACTOR ADOPTION 68% 94% 74% OF THOSE SURVEYED OF THOSESURVEYED See Influence Marketing as a Lead Gen and Customer Acquisition tactic OF THOSESURVEYED Don't fully trust the metrics of social influence scoring platforms. Reported they will use Influence Marketing as part of their marketing strategy in the next 12 months Have used social scoring platforms as part of an influence marketing campaign 79% 32.2% 8.9% Found social scoring platforms to be ineffective at identifying influencers 58.9% 55% Use social scoring platforms as a starting point only; they manually sift through the identify relevant influencers 64% results INFLUENCE BUDGETS REPORTBREAKDOWN 68% of marketers will be allocating significant share of budget to "influence marketing" in next 12 months; less than 40% to "social scoring" platforms Of the 1,300 responses we received, 8.9% focus on B2c; 32.2% on B2B; and 58.9% on both markets 99% 4.9% $ 1 60% WILL BE ALLOCATING AT LEAST 10% OF THEIR MARKETING BUDGET TO INFLUENCE CAMPAIGNS FINDSOCIAL SCORING PLATFORMS USEFULAT İDENTIFYING İNFLUENCERS TO WORK WITH SEE INFLUENCE AS THE ABILITY TOCONNECT WITHPOWER USERS TOSHARE A BRAND MESSAGE INFLUENCE MARKETING REPORT 2013 Sam Fiorella Influence Marketing "Brown and Fiorella are true Danoy Brown a This survey, sponsored by Sensei Marketing Inc. (www.senseimarketing.com) and ArCompany Inc. (www.thearcompany.com), was conducted online during a three week period starting February 1st, 2013. Marketing and public relation professionals that manage both business-to-business and business-to-consumer campaigns were invited to participate. Over 1300 professionals responded representing North America, South America, Europe, Asia, Africa and Australia. Market Influencers, whose methodology and passion will both resonate with and benefit organizations and Relationship Managers alike - Nick Grande Access the full report: www.influencemarketingbook.com/survey How to Create, Manage, and Measure For more information or comment, please contact: Brand Influencers Don Whitbeck, CEO Sensei Marketing Inc. (416)-484-1400 Hessie Jones, CEO ArCompany (647) 999-2348 in Social Media Marketing Que www.influencemarketingbook.com