Improve Your Twitter Engagement

TWITTER STATS To Help Get You More CONVERSIONS Twitter O Cwter Alu ndringulanping Se A n To actually grow your business with Twitter, it's not enough to merely tweet for the sake of tweeting -- you've also got to measure your efforts and analyze them to see your performance. So, just how popular is Twitter? 271.8 500,9 monthly active MILLION users. Tweets MILLION are sent per day. 78% on mobile. 77% of accounts are outside of the U.S. of Twitter active users are But Only (6 of marketers use Twitter to 340% successfully generate leads.99 Follow These Twitter Tips: Alternate between "title tweets" and 1 "copy tweets." The average number of clicks per tweet with tweet copy was 98 clicks, and the average amount of clicks per tweet with a title was 110 clicks in June 2014. 99 HubSpot 110 Clicks 98 Clicks Include shortened links to drive engagement. 66 Link clicks are by far the biggest way users interact with content, accounting for 92% of all user interaction with Tweets. 99 92% 3 Use attention-grabbing images in your tweets, because. Tweets with images received 18% more clickthroughs, 89% more favorites, and 150% more retweets. 99 4 Want retweets? ASK for them. 66 Salesforce found that tweets specifically asking followers to 'Retweet' receive 12x higher retweet rates than those that do not. When 'Retweet is spelled out, the retweet rate is 23x higher than the average. When using the abbreviated 'RT,' the retweet rate is 10x higher. 99 5 Use actionable words like 'Download.' 66 According to Twitter, using actionable words like "download" will increase your clicks by an average of 13%. 99 13% Recycle tweets. 66 Two identical tweets received almost the same amount of clicks (140 clicks vs. 132 clicks) 99 Hubspot VS 7 Tweet about.TWITTER. When we tweeted blog posts or offers about Twitter and other social media topics, those tweets received, on average, 22.5% more clicks than the average clicks for a tweet in May 2014. 99 HubSpot Don't worry about having too few followers. 8. 66 Social monitoring website Mention analyzed over 1 billion social mentions from the past two years, and found that 91% of mentions come from people with fewer than 500 followers. 99 y Follow Want retweets? Schedule tweets for late at night. TrackMaven analyzed over 1.7 million tweets and found the best time of day to 11 10 tweet for a retweet is after-hours, between 10:00 p.m. and 11:00 p.m. EST. 99 Be responsive -- your customers еxpect it. 10 66 According to Lithium, 53 % of users who tweet at a brand expect a response within the hour. The percentage increases to 72 % for those with a complaint. 53% 72% 11 Tweet statistics to expand reach, but not to get more clicks. Tweets that included statistical data received 5.4% more retweets than the average for the month of May, but 32.7% fewer clicks per tweet than the average. 9 32.7% HubSpot 5.4% Use Twitter to convert more visitors into leads. 12 Clearly stated offers received 18% more clicks and 29.8% more retweets than the tweets with a more ambiguous copy. 99 HubSpot 29.8 % 18 % Sources: http://blog.hubspot.com/marketing/twitter-tips-data http://blog.bufferapp.com/social-media-stats-you-need-to-know https://mention.com/uploads/whitepaper.pdf http://www.lithium.com/company/news-room/press-releases/2013/consumers-will-punish-brands-that-fail-to-respond-on-twitter -quickly http://trackmaven.com/resources/retweet-report/ http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/ https://about.twitter.com/company http://www.huffingtonpost.com/courtney-seiter/a-scientific-guide-to-wri_b_5331506.html http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it http://www.salesforcemarketingcloud.com/wp-content/uploads/2013/03/Strategies-for-effective-tweeting.pdf?03a0bd http://blog.bufferapp.com/a-scientific-guide-to-writing-great-headlines-on-twitter-facebook-and-your-blog Created by Exclusively for HubSpot Marcet Domination Macia www.marketdominationmedia.com www.hubspot.com