How to ‘tweet’ in China

Digimınd. www.digimind.com CHINA MÍCROBLOGGING How people tweet in China MAJOR PLAYERS OF CHINA'S MICROBLOOGGING The Chinese ranking (per million users) O 新浪 微 140 million SINA WEIBO 2 腾讯 微 博 ” 80 million TENCENT WEIBO 搜狐 微 博 30 million SOHU WEIBO 163 WEIBO SINA WEIBO LEADER IN THE CHINESE MARKET Translated into English Sina Weibo means Sina micro blogging [Xīnlàng wei bó] Date of birth Founder 新浪 微 博 2009 euls pronounced as Waybore» year of foundation sina corporation Chinese market World market Member 57% 2nd 200 total market share millions of users expected by the end of the year mlaoblogging network behind Twitter Popularity Naming 1/3. 477 millions Internet users are on Weibo weibos Chinese name for «tweets» Activity Celebrity 9 300 000 weibos have been posted Yao Chen, actress, is the person with the largest fan base Interface of Sina Weibo MEMBER ONLINE AREA POPULAR USERS SUBJECTS 「 新浪 微 博 weibo.com E N LAY.WEIBO.COM 立即 注册 微 博 彩 牧 护肤 、 时尚 减 B .. NI e 关注 重 TOP10 mERV:aT:EOSEAOR , IRR TIMELINE USERS TOP USERS RECOMMENDATION 2 腾讯 微 博 TENCENT, THE CHALLENGER Tencent Weibo has 80 million users compared to the 140 million users of Sina Weibo Liu Xiang, Gold Medal of Olympic 110m hurdles, has more than 18 million In comparison, he outs- trips Lady Gaga with her 11 million Twitter followers. Tencent is the owner of QQ, the most popular ins- tant messenger in China. Tencent followers. FACE TO FACE - SINA WEIBO VS TWITTER 140 200 million users +10 +9 additional million users per month 25 million tweets/weibos 200 per day ) Chinese Multilingual language traditional & simplified auto-censor censorship uncensored twitter USERS IN CHINA VPN, between 50.000 and 200.000 CENSORSHIP SINCE 2009 The Chinese government has blocked access to Twitter since Users are able to «tweet» using virtual private networks, The number of Twitter users in China is estimated between 50 000 and 200 000. June 2009. Sources (1) http://www.wantchinatimes.com/news-subclass-cntaspx?cid=1102&MainCatID=11&id=20110514000020 (2) http://www.generation-nt.com/chine-internet-nombre-internautes-actualite-1204681.html (3) http://thenextweb.com/twitter/2011/06/30/huge-twitter-now-handles-200-milon-tweets-a-day-enough-to-write-a-10-millon-page-book (4) http://www.pcworld.com/article/191604/twitter_in_china_in_due_time_twitter_founder_promises.html (5) http://english.yonhapnews.co.kr/techscience/2010/11/08/88/0601000000AEN20101108007600320F.HTML Digimind -The leader in On-Demand Competitive Intelligence Software O Digimind Inc.- All rights reserved - 2011 July