How We Use Social Media in Burlington VT

HOW WE USE SOCIAL MEDIA IN BUELINGTON,Vt JUNE 2011 WHAT SOCIAL MEDIA CHANNELS WE USE THE MOST 97% facebook 84% twitter 78% Linked in. foursquare [GoWalla 2%] eck 41% HOW MUCH? yelp: 27% 37% twork ALWAYS ON 12% Instagram 2-4 hrs 22% 1-2 hrs 18% 3% myspace 30-60 mins 10% Friends & Family relevant page 15-30 mins 13% Only 1x week 0% 34% Kill Time / Few x month 1% Entertainment 18% 12% WHY? network Personal Branding 6% 29% Make a Living Professional Development Meeting New People 1% Nationally, 47% of adults use at least one social network.* Have you ever attended a YES 499% TweetUp?! NO 57% pagen ple We recently BOUGHT something, VES 66% REGISTERED for something, or COMMENTED on the Facebook page of a brand or business we "like." NO 23% 11% PROBABLY 73% #BTV LOCAL HASH TAG PREFFERENCE #bvt 6% Far more of us prefer the #btv hash tag vs. #bvt. The Bahrain Revolution #both 21% sparked the secondary #bvt hashtag, now used mostly in addition to #btv. ven analytics other popular hash tags #vt#campchamp #btvlunch Apture #craftbeer #smcvt accounts busin. facebook MOST VISITED SevenDays-IE. & Burlington Free Press activities 55+ (56% 44%) 19-24 45-54 7% 15% 17% AGE on 28% S33% 25-34 GENDER 35-44 Nationally, 52% of social media users are 35 and older* Same as Nat'l Avg* HI) HOW LOCAL BUSINESSES MEASURE SUCCESS # Followers, Retweets, Sends, Recommends, Likes, Reviews RSS, Email, Video channel and Blog subscribers Facebook Insights and other free social traffic tools like Klout Paid social traffic services (such as Hubspot) Website inbound traffic tools (such as Google Analytics) k You ask your customers how they found you information O Not keeping track, but participating information No social media presence know 1% 78% 20% 48% 2% 59% 23% 15% MORE INFORMATION: *Pew Research Center report 6/2011 http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx www.BurlingtonSocialMediaDay.com Hashtag: #BTVSMD facebook.com/BTVsocialmediaday twitter.com/btvsmd infographic by: deepdishcreative deepdishcreative.com Created 7/2/2011 engagement Why #btv? Its the Burlington Airport code.