Transcribed
How To Use Contra-Competitive Timing for More ReTweets, Likes, Comments and Clicks
Dan Zarrella's Contra-Competitive Timing I've spent a lot of time analyzing the best times and days to tweet, blog, post to Facebook, and send email. In many cases, the most effective are the least popular times. When your mes- sages have less clutter to compete with, they're heard more easily. This isn't to say you should only publish on the week- ends, but that you should experiment with off-peak posting and see how it works for your brand. L.... 40% f 30% 20% Likes per Article 10% 0% -10% 10% 8% Email CTR 6% 4% 2% 0% 20% 16% 12% 8% ReTweets 4% 0% Comments per Post 1!!||!! by @DanZarrella of HubSpot Sunday Monday Tuesday Wednesday Thursday Friday Saturday
How To Use Contra-Competitive Timing for More ReTweets, Likes, Comments and Clicks
shared by rmmojado on Mar 23
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One of the most interesting patterns I’ve found while studying social media and marketing data is what I call in my book “contra-competitive timing.” I’ve found in numerous cases that the most...
successful times and days to publish new content are off-peak times.
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