How Social is the Web?

HOW SOCIAL IS THE WEB? To date, the World Wide Web contains at least 8.38 billion pages. Worldwide internet users in 2012 has reached 2.27 billion and growing; the number has doubled since 2007. HOW DO INTERNET USERS SPEND THEIR TIME ONLINE? % of Time Doing What WHAT IS SOCIAL MEDIA? 22.5%Social Networks & Blogs Social networking websites offer users an online community to share and explore common interests and activities. They provide a variety of ways for users to interact including: 7.6% Email CHAT 4.5% Portals MESSAGING EMAIL 4.4% Videos, Movies VIDEO 4% Search VOICE MAIL 3.3% Instant Messaging FILE-SHARING BLOGGING FORUMS APPS DISCUSSION GROUPS TOP 10 SOCIAL MEDIA WEBSITES 20 X ZOOM %) 2,0 1.70 70 1,5 62.83 0.98 J 0.96 0.79 1,0 50 0.64 0.62 0.42 0.36 40 0,5 30 0,0 (20.29 in 8 yelp 20 Total visits 10 1.70 inside staples 0.98 0.96 0.79 0.64 0.62 0.42 0.36 Tube in 8+ T. yelp IN 2011 THERE WERE: 500 000 000 1 000 000 000 1 500 000 000 2 000 000 000 2 500 000 000 WORLDWIDE INSTANT MESSAGING ACCOUNTS SOCIAL NETWORKING ACCOUNTS WORLDWIDE MESSAGES SENT WITH WHATSAPP IN ONE DAY FACEBOOK USERS TWEETS IN ONE DAY TWITTER ACCOUNTS NEW FACEBOOK USERS ACTIVE TWITTER USERS WORDPRESS BLOGS BLR BLOGS SOCIAL MEDIA CONSUMERISM 12% 00 53 % of active adult social JU /0 networkers follow a brand Social networkers are 12 % more likely to shop online than the average adult internet user. 70% of adult social networkers shop online. Social networks and blogs reach over three-quarters of active Internet users in 10 major global markets. 4 out of 5 active internet users visit social networks and blogs SOCIAL WIDGETS & NON-SOCIAL NETWORKING WEBSITES Social widgets are internet marketing tools integrated into a website allowing visitors to interact and share information about the website with a group. Whenever you are asked to "like" a website on Facebook, you are using a social widget. It shares the website to your Facebook page so that all of your friends can see it too. The majority of non-social networking websites still do not use social widgets. In fact, of the top million websites online, 72.3% use no social widgets. f Like ME! USAGE OF SOCIAL WIDGETS FOR TOP MILLION WEBSITES 57.7 Facebook MARKET SHARE 44.2 Google +1 26.7 Twitter 18.9 AddThis 5.6 ShareThis 4.8 Digg 4.8 Delicious 4.6 StumbleUpon 3.9 Linkedin 2.5 Reddit 2.3 AddToAny 1.7 Pinterest 0.8 TweetMeme 0.6 Newsvine ABSOLUTE USAGE 0.2 MySpace 72.3 15.9 12.2 7.4 5.2 1.6 1.3 1.3 1.3 1.1 0.7 0.6 0.5 0.2 0.2 0.1 Ju in +O tm. NON-SOCIAL NETWORKING WEBSITES BY WIDGET USAGE RSS 14.2% 4.4% 8.8% FACEBOOK URL TWITTER URL GOOGLE FEED 0.4% Sources: W3C, Neilson, ftp.isc.org, worldwidewebsize.com, royal.pingdom.com, netlingo.com 35.1% Other 1.633.649.307 Facebook 527.685.156 3 ILLICN MILLION TII MILLION YouTube E 2.6% Current Events & Global News 9.8% Online Games 211 MILLION 225 MILLION 250 MILLION 2.9% Classifieds, Auctions Twitter 3.2% Software Manufacturers 7.685.156 Yahoo Answers 44.305.806 Pinterest 25.552.223 None • III MILLION Linkedin 25.067.482 Facebook 1 ILLION 20.652.149 Google +1 Google+ Twitter 16.682.081 Tagged AddThis 6.243.407 MySpace ShareThis Yelp Digg Delicious StumbleUpon Linkedin 5 Reddit • 2.4 BILLION AddToAny • 2.6 BILLION Pinterest TweetMeme 3 Newsvine A MySpace