How Social Media Influence Businesses



Influence Businesses


27 percent of total online time is spent on social networking.

f t

85% 49%

85% of internet users have Facebook accounts

49% have Twitter accounts.


84% of online shoppers use social media sites.

Average Number of Connections Per User

f t

141.5 208

f t in 2x $

Social media produces almost double the marketing leads when compared to trade shows, telemarketing, direct mail, and PPC.


in f t

Social media lead conversion rates are 13% higher than the average lead conversion

Percentage Of Marketers Who Found Customers Via Social Networking Sites In 2013

Find Customers Via Social Networking Sites

f 53%

in 43%

t 36%

f in t

More than 50% of marketers believe that social media has helped them improve sales.

60% of online consumers follow or give feedback to brands on social media sites.

Percentage of Companies (Listed By Industry) That Acquired Customers from Social Media Sites

Retail / Wholesale Consumer Goods

73% f

19% in

40% t

Technology (hardware)

45% f

44% in

50% t

Marketing Agency

45% f

58% in

35% t

Professional Services/consulting

43% f

56% in

30% t

Technology (software)

39% f

50% in

40% t

Banking/Insurance Financial Services

33% f

38% in

28% t

How Social Media Influences Purchasing Decisions

81% Influenced by social media posts from friends

79% Liked social media page of company for discounts and offers

78% Made purchase based on company's social media posts

74% Researched social networks before making purchasing decision

71% Likely to make purchase based on social media referrals

53% Twitter users tweeted product or company recommendations

How Marketers Are Using Social Media Sites

89% Generating business exposure

75% Increasing traffic

69% Gaining marketplace intelligence

65% Building loyal fan base

61% Generating leads

47% Reducing marketing expenses

43% Improving sales

How Social Media Influence Businesses

shared by gogulf on Jul 09, 2013 in Social Media


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Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business and on your marketing campaigns.
Category: Social Media



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