How Social Media Influence Businesses

Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business and on your marketing campaigns.





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How SOCIAL MEDIA Influence Businesses 27% 27 percent of total online time is spent on social networking. f t 85% 49% 85% of internet users have Facebook accounts 49% have Twitter accounts. 84% 84% of online shoppers use social media sites. Average Number of Connections Per User f t 141.5 208 f t in 2x $ Social media produces almost double the marketing leads when compared to trade shows, telemarketing, direct mail, and PPC. 13% in f t Social media lead conversion rates are 13% higher than the average lead conversion Percentage Of Marketers Who Found Customers Via Social Networking Sites In 2013 Find Customers Via Social Networking Sites f 53% in 43% t 36% f in t More than 50% of marketers believe that social media has helped them improve sales. 60% of online consumers follow or give feedback to brands on social media sites. Percentage of Companies (Listed By Industry) That Acquired Customers from Social Media Sites Retail / Wholesale Consumer Goods 73% f 19% in 40% t Technology (hardware) 45% f 44% in 50% t Marketing Agency 45% f 58% in 35% t Professional Services/consulting 43% f 56% in 30% t Technology (software) 39% f 50% in 40% t Banking/Insurance Financial Services 33% f 38% in 28% t How Social Media Influences Purchasing Decisions 81% Influenced by social media posts from friends 79% Liked social media page of company for discounts and offers 78% Made purchase based on company's social media posts 74% Researched social networks before making purchasing decision 71% Likely to make purchase based on social media referrals 53% Twitter users tweeted product or company recommendations How Marketers Are Using Social Media Sites 89% Generating business exposure 75% Increasing traffic 69% Gaining marketplace intelligence 65% Building loyal fan base 61% Generating leads 47% Reducing marketing expenses 43% Improving sales