How Social Data is Valued

Social Economics: How is Social Data Valued TWEETS, SHARES, & CHECK-INS HOW MUCH IS IT ALL WORTH? Path Instagram Pinterest fourquare twitter 13 Dropbox Linked in yelp: facebook public (soon) private Estimated 3 Value $25 MILLION $500 MILLION $1.4 BILLION $500 MILLION $600O MILLION $10 BILLION $4 BILLION $9.61 BILLION $100 BILLION Value per User $12.50 $18.52 $21.21 $28.09 $40.00 $71.43 $80.00 $104.46 $118.34 per user per user per user per user per ses per user per user $200 $100 $0 HOW MANY USERS DOES IT TAKE for a company to reach a $10 Billion valuation? Path Instagram yelp* Pinterest foursquare twitter Dropbox Linked in private facebook private private private private public public (soon) 18 600 M 800 845 600M 540 471 400 M 356 250 200M 140 29 279 15 Valued at Valued at HOW MANY MORE USERS DO THEY NEED? CURRENT NUMBER OF USERS $10 BILLION $100 BILLION "Active (a) vs Total (t) members is based on the available tallies released by each Social Network. In cases where both were available, active was used. / Numbers in millions - unless noted Social Currency Exchange If company revenue is divided by content What does it take to make $10 with social media? 9 Yelp Reviews $0.001 -8,896-0 $9.13 Tweets O SPECIAL OFFER 20 Content Items 402.3 Eacebook Shares Welcome to Destination Fyoure he myho S0.024 $0.50 in vouve U.O CIAL -80.7- Professional 25 $0.40 Check-ins 0.124 Searches Protect it with You have a lot of data in the cloud. backupify www.backupify.com Foursquare http://techcrunch.com/2012/02/29/foursquare-is-doing-big-things-so-existing-investor-spark-capital-buys-50m-of-employee-stock Facebook http://www.privco.com/private-company/facebook-inc http://adage.com/article/adagestat/stats-day-50-social-media-stats-kickstart-slide-deck/231093/ http://www.cbsnews.com/8301-20s_162-57368390/three-reasons-why-facebooks-worth-S Pinterest http://news.cnet.com/8301-1023 3-57401809-93/comscore-google-stil-top-site-pinterest-continues-to-soar/ Linkedin http://press.linkedin.com/about http://finance.yahoa.com/q/kssLNKD+Key+Statistics Dropbox http://techcrunch.com/2012/03/12/dropboan/ Twitter Instagram http:/techcrunch.com/2012/03/08/no-fiter-required-instagram-reportedly-ralsing-40m-at-500m-valuation/ http://blog.twitter.com/2012/03/twitter-turms-sbchtml http://venturebeat.com/2012/01/31/twitters-revenue-expected-to-nearly-double-in-2012/ Yelp http://www.yelp.com/about http://news.cnet.com/8301-33617_3-57390034-276/the-stage-is-set-for-a-monster-facebook-ipo/ http://www.marketwatch.com/story/yelp-ipo-makes-angies-list-look-like-a-bargain-yelp-angl-2012-03-02 Path https://path.com/about http://althingsd.com/20120203/path-now-has-2m-users-having-doubled-since-t-relaunched-two-months-aga/ http://techcrunch.com/2011/02/02/google-tried-to-buy-path-for-100-million-path-sald-no/