How Small Businesses Are Using Social Media

HOW SMALL BUSINESSES ARE USING SOCIAL MEDIA SOURCE: FALL 2011 ATTITUDES AND OUTLOOK SURVEY SOCIAL MEDIA MARKETING I SPRING 2011 I FALL 2011 CHOICES FOR SOCIAL MEDIA LOW COST 96% 72% 83% 76% EASE OF USE 54% 60% 67% CUSTOMERS USE OF SOCIAL MEDIA EFFECTIVENESS 38% 51% SAY SOCIAL MEDIA DOES NOT TAKE A LOT OF TIME FOUND 86% FACEBOOK EFFECTIVE FOUND 55% 31% LINKEDIN EFFECTIVE 60% 45% FOUND TWITTER EFFECTIVE SMALL BUSINESSES THAT USE SOCIAL MEDIA FOR MARKETING 73% 81% SMALL BUSINESSES NOT READY FOR MOBILE...YET OF RESPONDENTS REPORT THAT THEY DON'T 72% OTHER FORMS OF MARKETING INCORPORATE MOBILE INTO THEIR MARKETING CAMPAIGNS 98% USE WEBSITES 95% OF PARTICIPANTS USE EMAIL MARKETING MAJORITY OF SMALL BUSINESSES ENGAGE WITH CUSTOMERS ON SOCIAL PLATFORMS 71% USE PRINT ADVERTISING REPORT THAT SOCIAL MEDIA TOOLS 65% COMPLEMENT OTHER FORMS OF MARKETING 66% USE ONLINE ADVERTISING 55% USE EVENT MARKETING 60% OF SMALL BUSINESSES RESPOND TO ALL COMMENTS ON SOCIAL MEDIA PLATFORMS 0oomf HOW SMALL BUSINESSES ARE USING SOCIAL MEDIA SOURCE: FALL 2011 ATTITUDES AND OUTLOOK SURVEY SOCIAL MEDIA MARKETING I SPRING 2011 I FALL 2011 CHOICES FOR SOCIAL MEDIA f LOW COST 96% 72% 83% 76% EASE OF USE 54% 60% 67% CUSTOMERS USE OF SOCIAL MEDIA EFFECTIVENESS 38% 51% SAY SOCIAL MEDIA DOES NOT TAKE A LOT OF TIME FOUND 86% FACEBOOK EFFECTIVE FOUND 55% 31% LINKEDIN EFFECTIVE 60% 45% FOUND TWITTER EFFECTIVE SMALL BUSINESSES THAT USE SOCIAL MEDIA FOR MARKETING 73% 81% SMALL BUSINESSES NOT READY FOR MOBILE...YET OF RESPONDENTS REPORT THAT THEY DON'T 72% OTHER FORMS OF MARKETING INCORPORATE MOBILE INTO THEIR MARKETING CAMPAIGNS 98% USE WEBSITES 95% OF PARTICIPANTS USE EMAIL MARKETING MAJORITY OF SMALL BUSINESSES ENGAGE WITH CUSTOMERS ON SOCIAL PLATFORMS 71% USE PRINT ADVERTISING REPORT THAT SOCIAL MEDIA TOOLS 65% COMPLEMENT OTHER FORMS OF MARKETING 66% USE ONLINE ADVERTISING 55% USE EVENT MARKETING 60% OF SMALL BUSINESSES RESPOND TO ALL COMMENTS ON SOCIAL MEDIA PLATFORMS 0oomf HOW SMALL BUSINESSES ARE USING SOCIAL MEDIA SOURCE: FALL 2011 ATTITUDES AND OUTLOOK SURVEY SOCIAL MEDIA MARKETING I SPRING 2011 I FALL 2011 CHOICES FOR SOCIAL MEDIA f LOW COST 96% 72% 83% 76% EASE OF USE 54% 60% 67% CUSTOMERS USE OF SOCIAL MEDIA EFFECTIVENESS 38% 51% SAY SOCIAL MEDIA DOES NOT TAKE A LOT OF TIME FOUND 86% FACEBOOK EFFECTIVE FOUND 55% 31% LINKEDIN EFFECTIVE 60% 45% FOUND TWITTER EFFECTIVE SMALL BUSINESSES THAT USE SOCIAL MEDIA FOR MARKETING 73% 81% SMALL BUSINESSES NOT READY FOR MOBILE...YET OF RESPONDENTS REPORT THAT THEY DON'T 72% OTHER FORMS OF MARKETING INCORPORATE MOBILE INTO THEIR MARKETING CAMPAIGNS 98% USE WEBSITES 95% OF PARTICIPANTS USE EMAIL MARKETING MAJORITY OF SMALL BUSINESSES ENGAGE WITH CUSTOMERS ON SOCIAL PLATFORMS 71% USE PRINT ADVERTISING REPORT THAT SOCIAL MEDIA TOOLS 65% COMPLEMENT OTHER FORMS OF MARKETING 66% USE ONLINE ADVERTISING 55% USE EVENT MARKETING 60% OF SMALL BUSINESSES RESPOND TO ALL COMMENTS ON SOCIAL MEDIA PLATFORMS 0oomf HOW SMALL BUSINESSES ARE USING SOCIAL MEDIA SOURCE: FALL 2011 ATTITUDES AND OUTLOOK SURVEY SOCIAL MEDIA MARKETING I SPRING 2011 I FALL 2011 CHOICES FOR SOCIAL MEDIA f LOW COST 96% 72% 83% 76% EASE OF USE 54% 60% 67% CUSTOMERS USE OF SOCIAL MEDIA EFFECTIVENESS 38% 51% SAY SOCIAL MEDIA DOES NOT TAKE A LOT OF TIME FOUND 86% FACEBOOK EFFECTIVE FOUND 55% 31% LINKEDIN EFFECTIVE 60% 45% FOUND TWITTER EFFECTIVE SMALL BUSINESSES THAT USE SOCIAL MEDIA FOR MARKETING 73% 81% SMALL BUSINESSES NOT READY FOR MOBILE...YET OF RESPONDENTS REPORT THAT THEY DON'T 72% OTHER FORMS OF MARKETING INCORPORATE MOBILE INTO THEIR MARKETING CAMPAIGNS 98% USE WEBSITES 95% OF PARTICIPANTS USE EMAIL MARKETING MAJORITY OF SMALL BUSINESSES ENGAGE WITH CUSTOMERS ON SOCIAL PLATFORMS 71% USE PRINT ADVERTISING REPORT THAT SOCIAL MEDIA TOOLS 65% COMPLEMENT OTHER FORMS OF MARKETING 66% USE ONLINE ADVERTISING 55% USE EVENT MARKETING 60% OF SMALL BUSINESSES RESPOND TO ALL COMMENTS ON SOCIAL MEDIA PLATFORMS 0oomf HOW SMALL BUSINESSES ARE USING SOCIAL MEDIA SOURCE: FALL 2011 ATTITUDES AND OUTLOOK SURVEY SOCIAL MEDIA MARKETING I SPRING 2011 I FALL 2011 CHOICES FOR SOCIAL MEDIA f LOW COST 96% 72% 83% 76% EASE OF USE 54% 60% 67% CUSTOMERS USE OF SOCIAL MEDIA EFFECTIVENESS 38% 51% SAY SOCIAL MEDIA DOES NOT TAKE A LOT OF TIME FOUND 86% FACEBOOK EFFECTIVE FOUND 55% 31% LINKEDIN EFFECTIVE 60% 45% FOUND TWITTER EFFECTIVE SMALL BUSINESSES THAT USE SOCIAL MEDIA FOR MARKETING 73% 81% SMALL BUSINESSES NOT READY FOR MOBILE...YET OF RESPONDENTS REPORT THAT THEY DON'T 72% OTHER FORMS OF MARKETING INCORPORATE MOBILE INTO THEIR MARKETING CAMPAIGNS 98% USE WEBSITES 95% OF PARTICIPANTS USE EMAIL MARKETING MAJORITY OF SMALL BUSINESSES ENGAGE WITH CUSTOMERS ON SOCIAL PLATFORMS 71% USE PRINT ADVERTISING REPORT THAT SOCIAL MEDIA TOOLS 65% COMPLEMENT OTHER FORMS OF MARKETING 66% USE ONLINE ADVERTISING 55% USE EVENT MARKETING 60% OF SMALL BUSINESSES RESPOND TO ALL COMMENTS ON SOCIAL MEDIA PLATFORMS 0oomf HOW SMALL BUSINESSES ARE USING SOCIAL MEDIA SOURCE: FALL 2011 ATTITUDES AND OUTLOOK SURVEY SOCIAL MEDIA MARKETING I SPRING 2011 I FALL 2011 CHOICES FOR SOCIAL MEDIA f LOW COST 96% 72% 83% 76% EASE OF USE 54% 60% 67% CUSTOMERS USE OF SOCIAL MEDIA EFFECTIVENESS 38% 51% SAY SOCIAL MEDIA DOES NOT TAKE A LOT OF TIME FOUND 86% FACEBOOK EFFECTIVE FOUND 55% 31% LINKEDIN EFFECTIVE 60% 45% FOUND TWITTER EFFECTIVE SMALL BUSINESSES THAT USE SOCIAL MEDIA FOR MARKETING 73% 81% SMALL BUSINESSES NOT READY FOR MOBILE...YET OF RESPONDENTS REPORT THAT THEY DON'T 72% OTHER FORMS OF MARKETING INCORPORATE MOBILE INTO THEIR MARKETING CAMPAIGNS 98% USE WEBSITES 95% OF PARTICIPANTS USE EMAIL MARKETING MAJORITY OF SMALL BUSINESSES ENGAGE WITH CUSTOMERS ON SOCIAL PLATFORMS 71% USE PRINT ADVERTISING REPORT THAT SOCIAL MEDIA TOOLS 65% COMPLEMENT OTHER FORMS OF MARKETING 66% USE ONLINE ADVERTISING 55% USE EVENT MARKETING 60% OF SMALL BUSINESSES RESPOND TO ALL COMMENTS ON SOCIAL MEDIA PLATFORMS 0oomf