How small biz uses social media (infographic) | Digital Media ...

SMALL BUSINESSES AND SOCIAL MEDIA SOCIAL MEDIA USAGE 27% Use Facebook 18% Use LinkedIn 7% Use Twitter 8% Use Location Based Services 8% Use Blogs MAKING IT THE O 2ND 田 围 MOST POPULAR CHOICE AFTER BOOK KEEPER 9% of small businesses said a social media expert would be the most helpful new hire SOCIAL MEDIA GROWTH THE NUMBER OF PEOPLE WHO ARE VISITING SOCIAL MEDIA ADOPTION BY SMALL BUSINESS HAS DOUBLED FROM 2009 TO 2010 SOCIAL MEDIA SITES HAS INCREASED BY 24% OVER THE LAST YEAR 61% OF SMALL BUSINESS OWNERS NOW USE SOCIAL MEDIA TO ATTRACT NEW CUSTOMERS 61% 75% HAVE A COMPANY PAGE ON A SOCIAL NETWORKING SITE 75% 45% EXPECT THEIR SOCIAL MEDIA ACTIVITIES TO BE PROFITABLE WITHIN THE NEXT 12 MONTHS 45% SOCIAL MEDIA RESULTS GARY VAYNERCHUK, A SOCIAL MEDIA FANATIC, SPENT 12 HOURS A DAY Almost one half of small businesses have successfully connected with new customers through social networks MEANWHILE.. engaging in online markets which helped earnings for his father's quaint New Jersey-based liquor store from ..........-- Only 28% of larger companies $4 M $50 M through social media alone And 36% of medium sized businesses have been successful at it as well SOCIAL MEDIA RESULTS 64% 51% If you are using social media sites like LinkedIn or 51% of facebook 64% of twitter Facebook users users ARE MORE LIKELY TO BUY THE BRANDS THEY FOLLOW OR ARE A FAN OF you are among the 46% of online adults in US 62% of adult US internet users watch videos on video sharing sites ACTIVITIES ACHIEVED THROUGH SOCIAL MEDIA SITES: SMALL BUSINESSES RECEIVED CUSTOMER RECOMMENDATIONS BY: SMALL BUSINESSES RECEIVED TRAFFIC TO WEBSITE BY: SMALL BUSINESSES RECEIVED SALE LEADS THROUGH: Fans on Facebook Facebook Facebook 69% 59% 42% Networking with colleagues on LinkedIn LinkedIn LinkedIn 62% 55% 36% Customers following their business on Twitter Twitter Twitter 44% 35% 16% ACCOMPLISHMENTS THROUGH SOCIAL MEDIA: 80 70 60 65% 64% 61% 50 52% 53% 40 46% 30 35% 33% 20 21% 18% 10 Found more ways to collaborate effectively internally Gained new Found more Stayed engaged with current Became more aware of their customers effective ways to customers collaborate company among the market externally crowdSPRING The world's #1 marketplace for logos and graphic design. www.crowdspring.com SOURCES: http://www.massmailsoftware.com/blog/2010/10/social-media-and-small-business-statistics-2010-usage-achievements-accomplishments/ http://www.rhsmith.umd.edu/news/releases/2010/021610.aspx/ http://community.sba.gov/community/blogs/guest-blogs/industry-word/I0-social-media-benchmark-statistics-how-are-you-doing http://microbusiness.vistaprint.com/2011/small-business-social-media-statistics/ PERCENTAGE OF BUSINESS OWNERS SMALL BUSINESSES AND SOCIAL MEDIA SOCIAL MEDIA USAGE 27% Use Facebook 18% Use LinkedIn 7% Use Twitter 8% Use Location Based Services 8% Use Blogs MAKING IT THE O 2ND 田 围 MOST POPULAR CHOICE AFTER BOOK KEEPER 9% of small businesses said a social media expert would be the most helpful new hire SOCIAL MEDIA GROWTH THE NUMBER OF PEOPLE WHO ARE VISITING SOCIAL MEDIA ADOPTION BY SMALL BUSINESS HAS DOUBLED FROM 2009 TO 2010 SOCIAL MEDIA SITES HAS INCREASED BY 24% OVER THE LAST YEAR 61% OF SMALL BUSINESS OWNERS NOW USE SOCIAL MEDIA TO ATTRACT NEW CUSTOMERS 61% 75% HAVE A COMPANY PAGE ON A SOCIAL NETWORKING SITE 75% 45% EXPECT THEIR SOCIAL MEDIA ACTIVITIES TO BE PROFITABLE WITHIN THE NEXT 12 MONTHS 45% SOCIAL MEDIA RESULTS GARY VAYNERCHUK, A SOCIAL MEDIA FANATIC, SPENT 12 HOURS A DAY Almost one half of small businesses have successfully connected with new customers through social networks MEANWHILE.. engaging in online markets which helped earnings for his father's quaint New Jersey-based liquor store from ..........-- Only 28% of larger companies $4 M $50 M through social media alone And 36% of medium sized businesses have been successful at it as well SOCIAL MEDIA RESULTS 64% 51% If you are using social media sites like LinkedIn or 51% of facebook 64% of twitter Facebook users users ARE MORE LIKELY TO BUY THE BRANDS THEY FOLLOW OR ARE A FAN OF you are among the 46% of online adults in US 62% of adult US internet users watch videos on video sharing sites ACTIVITIES ACHIEVED THROUGH SOCIAL MEDIA SITES: SMALL BUSINESSES RECEIVED CUSTOMER RECOMMENDATIONS BY: SMALL BUSINESSES RECEIVED TRAFFIC TO WEBSITE BY: SMALL BUSINESSES RECEIVED SALE LEADS THROUGH: Fans on Facebook Facebook Facebook 69% 59% 42% Networking with colleagues on LinkedIn LinkedIn LinkedIn 62% 55% 36% Customers following their business on Twitter Twitter Twitter 44% 35% 16% ACCOMPLISHMENTS THROUGH SOCIAL MEDIA: 80 70 60 65% 64% 61% 50 52% 53% 40 46% 30 35% 33% 20 21% 18% 10 Found more ways to collaborate effectively internally Gained new Found more Stayed engaged with current Became more aware of their customers effective ways to customers collaborate company among the market externally crowdSPRING The world's #1 marketplace for logos and graphic design. www.crowdspring.com SOURCES: http://www.massmailsoftware.com/blog/2010/10/social-media-and-small-business-statistics-2010-usage-achievements-accomplishments/ http://www.rhsmith.umd.edu/news/releases/2010/021610.aspx/ http://community.sba.gov/community/blogs/guest-blogs/industry-word/I0-social-media-benchmark-statistics-how-are-you-doing http://microbusiness.vistaprint.com/2011/small-business-social-media-statistics/ PERCENTAGE OF BUSINESS OWNERS SMALL BUSINESSES AND SOCIAL MEDIA SOCIAL MEDIA USAGE 27% Use Facebook 18% Use LinkedIn 7% Use Twitter 8% Use Location Based Services 8% Use Blogs MAKING IT THE O 2ND 田 围 MOST POPULAR CHOICE AFTER BOOK KEEPER 9% of small businesses said a social media expert would be the most helpful new hire SOCIAL MEDIA GROWTH THE NUMBER OF PEOPLE WHO ARE VISITING SOCIAL MEDIA ADOPTION BY SMALL BUSINESS HAS DOUBLED FROM 2009 TO 2010 SOCIAL MEDIA SITES HAS INCREASED BY 24% OVER THE LAST YEAR 61% OF SMALL BUSINESS OWNERS NOW USE SOCIAL MEDIA TO ATTRACT NEW CUSTOMERS 61% 75% HAVE A COMPANY PAGE ON A SOCIAL NETWORKING SITE 75% 45% EXPECT THEIR SOCIAL MEDIA ACTIVITIES TO BE PROFITABLE WITHIN THE NEXT 12 MONTHS 45% SOCIAL MEDIA RESULTS GARY VAYNERCHUK, A SOCIAL MEDIA FANATIC, SPENT 12 HOURS A DAY Almost one half of small businesses have successfully connected with new customers through social networks MEANWHILE.. engaging in online markets which helped earnings for his father's quaint New Jersey-based liquor store from ..........-- Only 28% of larger companies $4 M $50 M through social media alone And 36% of medium sized businesses have been successful at it as well SOCIAL MEDIA RESULTS 64% 51% If you are using social media sites like LinkedIn or 51% of facebook 64% of twitter Facebook users users ARE MORE LIKELY TO BUY THE BRANDS THEY FOLLOW OR ARE A FAN OF you are among the 46% of online adults in US 62% of adult US internet users watch videos on video sharing sites ACTIVITIES ACHIEVED THROUGH SOCIAL MEDIA SITES: SMALL BUSINESSES RECEIVED CUSTOMER RECOMMENDATIONS BY: SMALL BUSINESSES RECEIVED TRAFFIC TO WEBSITE BY: SMALL BUSINESSES RECEIVED SALE LEADS THROUGH: Fans on Facebook Facebook Facebook 69% 59% 42% Networking with colleagues on LinkedIn LinkedIn LinkedIn 62% 55% 36% Customers following their business on Twitter Twitter Twitter 44% 35% 16% ACCOMPLISHMENTS THROUGH SOCIAL MEDIA: 80 70 60 65% 64% 61% 50 52% 53% 40 46% 30 35% 33% 20 21% 18% 10 Found more ways to collaborate effectively internally Gained new Found more Stayed engaged with current Became more aware of their customers effective ways to customers collaborate company among the market externally crowdSPRING The world's #1 marketplace for logos and graphic design. www.crowdspring.com SOURCES: http://www.massmailsoftware.com/blog/2010/10/social-media-and-small-business-statistics-2010-usage-achievements-accomplishments/ http://www.rhsmith.umd.edu/news/releases/2010/021610.aspx/ http://community.sba.gov/community/blogs/guest-blogs/industry-word/I0-social-media-benchmark-statistics-how-are-you-doing http://microbusiness.vistaprint.com/2011/small-business-social-media-statistics/ PERCENTAGE OF BUSINESS OWNERS SMALL BUSINESSES AND SOCIAL MEDIA SOCIAL MEDIA USAGE 27% Use Facebook 18% Use LinkedIn 7% Use Twitter 8% Use Location Based Services 8% Use Blogs MAKING IT THE O 2ND 田 围 MOST POPULAR CHOICE AFTER BOOK KEEPER 9% of small businesses said a social media expert would be the most helpful new hire SOCIAL MEDIA GROWTH THE NUMBER OF PEOPLE WHO ARE VISITING SOCIAL MEDIA ADOPTION BY SMALL BUSINESS HAS DOUBLED FROM 2009 TO 2010 SOCIAL MEDIA SITES HAS INCREASED BY 24% OVER THE LAST YEAR 61% OF SMALL BUSINESS OWNERS NOW USE SOCIAL MEDIA TO ATTRACT NEW CUSTOMERS 61% 75% HAVE A COMPANY PAGE ON A SOCIAL NETWORKING SITE 75% 45% EXPECT THEIR SOCIAL MEDIA ACTIVITIES TO BE PROFITABLE WITHIN THE NEXT 12 MONTHS 45% SOCIAL MEDIA RESULTS GARY VAYNERCHUK, A SOCIAL MEDIA FANATIC, SPENT 12 HOURS A DAY Almost one half of small businesses have successfully connected with new customers through social networks MEANWHILE.. engaging in online markets which helped earnings for his father's quaint New Jersey-based liquor store from ..........-- Only 28% of larger companies $4 M $50 M through social media alone And 36% of medium sized businesses have been successful at it as well SOCIAL MEDIA RESULTS 64% 51% If you are using social media sites like LinkedIn or 51% of facebook 64% of twitter Facebook users users ARE MORE LIKELY TO BUY THE BRANDS THEY FOLLOW OR ARE A FAN OF you are among the 46% of online adults in US 62% of adult US internet users watch videos on video sharing sites ACTIVITIES ACHIEVED THROUGH SOCIAL MEDIA SITES: SMALL BUSINESSES RECEIVED CUSTOMER RECOMMENDATIONS BY: SMALL BUSINESSES RECEIVED TRAFFIC TO WEBSITE BY: SMALL BUSINESSES RECEIVED SALE LEADS THROUGH: Fans on Facebook Facebook Facebook 69% 59% 42% Networking with colleagues on LinkedIn LinkedIn LinkedIn 62% 55% 36% Customers following their business on Twitter Twitter Twitter 44% 35% 16% ACCOMPLISHMENTS THROUGH SOCIAL MEDIA: 80 70 60 65% 64% 61% 50 52% 53% 40 46% 30 35% 33% 20 21% 18% 10 Found more ways to collaborate effectively internally Gained new Found more Stayed engaged with current Became more aware of their customers effective ways to customers collaborate company among the market externally crowdSPRING The world's #1 marketplace for logos and graphic design. www.crowdspring.com SOURCES: http://www.massmailsoftware.com/blog/2010/10/social-media-and-small-business-statistics-2010-usage-achievements-accomplishments/ http://www.rhsmith.umd.edu/news/releases/2010/021610.aspx/ http://community.sba.gov/community/blogs/guest-blogs/industry-word/I0-social-media-benchmark-statistics-how-are-you-doing http://microbusiness.vistaprint.com/2011/small-business-social-media-statistics/ PERCENTAGE OF BUSINESS OWNERS SMALL BUSINESSES AND SOCIAL MEDIA SOCIAL MEDIA USAGE 27% Use Facebook 18% Use LinkedIn 7% Use Twitter 8% Use Location Based Services 8% Use Blogs MAKING IT THE O 2ND 田 围 MOST POPULAR CHOICE AFTER BOOK KEEPER 9% of small businesses said a social media expert would be the most helpful new hire SOCIAL MEDIA GROWTH THE NUMBER OF PEOPLE WHO ARE VISITING SOCIAL MEDIA ADOPTION BY SMALL BUSINESS HAS DOUBLED FROM 2009 TO 2010 SOCIAL MEDIA SITES HAS INCREASED BY 24% OVER THE LAST YEAR 61% OF SMALL BUSINESS OWNERS NOW USE SOCIAL MEDIA TO ATTRACT NEW CUSTOMERS 61% 75% HAVE A COMPANY PAGE ON A SOCIAL NETWORKING SITE 75% 45% EXPECT THEIR SOCIAL MEDIA ACTIVITIES TO BE PROFITABLE WITHIN THE NEXT 12 MONTHS 45% SOCIAL MEDIA RESULTS GARY VAYNERCHUK, A SOCIAL MEDIA FANATIC, SPENT 12 HOURS A DAY Almost one half of small businesses have successfully connected with new customers through social networks MEANWHILE.. engaging in online markets which helped earnings for his father's quaint New Jersey-based liquor store from ..........-- Only 28% of larger companies $4 M $50 M through social media alone And 36% of medium sized businesses have been successful at it as well SOCIAL MEDIA RESULTS 64% 51% If you are using social media sites like LinkedIn or 51% of facebook 64% of twitter Facebook users users ARE MORE LIKELY TO BUY THE BRANDS THEY FOLLOW OR ARE A FAN OF you are among the 46% of online adults in US 62% of adult US internet users watch videos on video sharing sites ACTIVITIES ACHIEVED THROUGH SOCIAL MEDIA SITES: SMALL BUSINESSES RECEIVED CUSTOMER RECOMMENDATIONS BY: SMALL BUSINESSES RECEIVED TRAFFIC TO WEBSITE BY: SMALL BUSINESSES RECEIVED SALE LEADS THROUGH: Fans on Facebook Facebook Facebook 69% 59% 42% Networking with colleagues on LinkedIn LinkedIn LinkedIn 62% 55% 36% Customers following their business on Twitter Twitter Twitter 44% 35% 16% ACCOMPLISHMENTS THROUGH SOCIAL MEDIA: 80 70 60 65% 64% 61% 50 52% 53% 40 46% 30 35% 33% 20 21% 18% 10 Found more ways to collaborate effectively internally Gained new Found more Stayed engaged with current Became more aware of their customers effective ways to customers collaborate company among the market externally crowdSPRING The world's #1 marketplace for logos and graphic design. www.crowdspring.com SOURCES: http://www.massmailsoftware.com/blog/2010/10/social-media-and-small-business-statistics-2010-usage-achievements-accomplishments/ http://www.rhsmith.umd.edu/news/releases/2010/021610.aspx/ http://community.sba.gov/community/blogs/guest-blogs/industry-word/I0-social-media-benchmark-statistics-how-are-you-doing http://microbusiness.vistaprint.com/2011/small-business-social-media-statistics/ PERCENTAGE OF BUSINESS OWNERS