How much is your UGC worth?

HOW MUCH IS YOUR K USER GENERATED CONTENT WORTH? SOCIAL NETWORKING IS BIGGER THAN EVER BEFORE, AND WHILE A LARGE CONTENT PAYMENT PROPORTION OF ITS CRITICS SEEM TO BE CONCENTRATING ON PRIVACY AND OWNERSHIP OF USER DATA, FEW SEEM TO BE CONCENTRATING ON AN WEB SERVICE EQUALLY ALARMING CONCERN -- OWNERSHIP OF USER CONTENT. CONSUMERS ADVERTISERS UNBEKNOWNST TO MOST, THE MAJORITY OF SOCIAL NETWORKS OWN THE CONTENT YOU UPLOAD TO THEM, AND THUS OWN THE RIGHT TO MONETIZE IT. IN THIS INFOGRAPHIC WE LOOK AT THE HUGE AMOUNT OF USER GENERATED CONTENT (UGC) THAT IS UPLOADED, AND TRY TO FIGURE OUT HOW MUCH ATTENTION CONSUMER ATTENTION SOCIAL NETWORKS ARE MAKING OFF IT. HOW MUCH UGC IS UPLOADED & VIEWED? GENERAL Source: royal.pingdom.com 25 BILLION SENT TWEETS ON TWITTER IN 2010 360 360 BILLION PIECES OF CONTENT (LINKS, NOTES, PHOTOS, ETC.) SHARED ON FACEBOOK IN ONE YEAR 175 MILLION PEOPLE ON TWITTER AS OF SEPTEMBER 2010 600 MILNON PEOPLE ON FACEBOOK AT THE END OF 2010 VIDEOS IMAGES O2G HAS 354 3000+* PHOTOS UPLOADED PER MINUTE TOFLICKR. OF VIDEO UPLOADED TO YOUTUBE EVERY MINUTE. 36 MILLION 20 MILLION VIDEOS UPLOADED AT THE ABOVE RATE, JAU PER MONTH TO FLICKR. TO FACEBOOK THE NUMBER OF PER MONTH. 60 BILLION VIDEOS WATCHED PER MONTH ON BILLION YOUTUBE. AT THE CURRENT RATE, THE NUMBER OF PHOTOS UPLOADED TO FACEBOOK PER YEAR. BILLION + VIDEOS WATCHED PER BILLION + PHOTOS UPLOADED MONTH ON FACEBOOK. PER MONTH TO FACEBOOK. MOST POPULAR UGC TOP 10 MOST RETWEETED TWEETS OF 2010 Source: yearinreview.twitter.com/retweets/ MOST POPULAR YOUTUBE VIDEOS OF 2010 Source: thenextweb.com #1 BED INTRUDER SONG!!! -by Schmoyoho #1 "IN HONOR OF OIL-SOAKED BIRDS, 'TWEETS' ARE NOW 'GURGLES. HTTP://BIT.LY/CIHZNF" - StephenAtHome (Stephen Colbert) - June 16TH #2 TIK TOK KESHA PARODY #3 GREYSON CHANCE KEY OF AWESOME #13 - by barelypolitical SINGING PAPARAZZI - by greyson97 #2 "WE ALWAYS IGNORE THE ONES WHO ADORE US, AND ADORE THE ONES WHO IGNORE US." - drakkardnoir (Drizzy Drake) - Sept. 18TH #3 "AAAAAAAHHHHHHMMMMM BAAAAAKKKKKKKKKK!" - iltunechi (Lil Wayne) - Nov, 4TH #4 ANNOYING ORANGE: #5 OLD SPICE I THE MAN YOUR #4 "TE QUIERO MUCHO MI AMOR." - justinbieber (Justin Bieber) - July 11TH ANNOYING ORANGE WAZZUP - by realannoyingorange MAN COULD SMELL LIKE by OldSpice #5 "JUST NOTICED TWITTER KEEPS PROMPTING ME TO "ADD A LOCATION TO YOUR TWEETS", NOT FALLING FOR THAT ONE." - algaeda (Al-Qaeda) - Sept. 14TH UGC ADVERTISING STATISTICS CPM (COST PER 1000 IMPRESSIONS) FOR VARIOUS SITES. ALL BASED ON US MARKET. Source: facebook.com & youtube.com CPM FOR FACEBOOK ADS BY DEMOGRAPHIC CPM FOR YOUTUBE INVIDEO OVERLAY ADS BY VIDEO SUBJECT $1.30 $1.28 $4.00 $1.24 $3.56 1.25 3.55 $3.22 $3.15 1.20 $1.16 3.10 1.15 $1.14 $2.66 2.65 $2.47 $2.44 1.10 $1.05 2.20 1.05 $2.00 $1.00 $1.75 HOW MUCH DO SITES PROFIT FROM UGC? ESTIMATED REVENUE FOR EACH SITE IN 2010: Source: webpronews.com, emarketer.com, & techcrunch.com (t LINKEDIN MYSPACE YOUTUBE FACEBOOK 45 243 MILLION 288 MILLION MILLION 945 MĪLLION 1.860 BILLION SHOULDN'T USERS OWN THEIR OWN CONTENT? MYCUBE wWW.MYCUBE.COM MEN WOMEN SINGLE IN A RELATIONSHIP MARRIED 3 AUTOS & VEHICLES 2 BOOKS & LITERATURE BUSINESS & INDUSTRIAL SMIN SCIENCE TRAVEL