How to Get Your Content Shared

How to get your content shared Analysis of the social shares data from 3 weeks of Mashable articles. Articles shared by category – by social network 189,349 TOTAL SHARES 414,089 41,187 FACEBOOK 4723 128,017 TWITTER 32,852 2269 527 568 4575 664 GOOGLE + LINKEDIN 15,633 15,645 |10,483 755 000'97 42,800 WATERCOOLER SOCIAL MEDIA US & WORLD TECH ENTERTAINMENT LIFESTYLE BUSINESS FACEBOOK DOMINATES THE SOCIAL SHARING LANDSCAPE.. BUT MOSTLY FOR HUMAN INTEREST TOPICS Articles shared by article type – by social network TOTAL SHARES 630,613 114,459 FACEBOOK 2682 57,258 39,954 4336 125,477 19,375 TWITTER 59,497 11,823 66,279 GOOGLE + | 1162 LINKEDIN 3892 17,344 562 190,186 NEWS FEATURE IMAGE VIDEO REVIEW GUIDE LIST VIDEO AND IMAGES ARE KEY TO SOCIAL SUCCESS Average shares per article by social network – categories 3000 2000 1000 WATERCOOLER SOCIAL MEDIA US & WORLD TECH ENTERTAINMENT LIFESTYLE BUSINESS FACEBOOK TWITTER GOOGLE+ LINKEDIN EACH SOCIAL NETWORK HAS A PREFERRED CATEGORY FACEBOOK: WATERCOOLER, TWITTER: SOCIAL MEDIA, GOOGLE+: TECHNOLOGY LINKEDIN: BUSINESS Average shares per article by social network – article type 2000 1500 1000 500 NEWS FEATURE IMAGE VIDEO REVIEW GUIDE LIST FACEBOOK TWITTER GOOGLE+ LINKEDIN EACH SOCIAL NETWORK HAS A PREFERRED ARTICLE TYPE FACEBOOK: IMAGES, TWITTER: IMAGES, GOOGLE+: REVIEWS LINKEDIN: IMAGES OTHER THINGS TO NOTE TWITTER LIKES EVERYTHING VIDEO ISNT AS POPULAR ON LINKEDIN LONG FORM ARTICLES DONT WORK WELL ON FACEBOOK Top performing articles FACEBOOK TWITTER GOOGLE+ LINKEDIN 48,700 SHARES 42,400 O SHARES A Yearbook Legend: Maid of honor loses herself in Eminem-inspired wedding toast. Teacher wears same outfit in 40 photos. Category WATERCOOLER Category WATERCOOLER Article Type VIDEO & IMAGES Article Type IMAGES 24,000 SHARES 16,300 SHARES Time-Lapse Video of San Francisco Fog Is Your Moment of Zen. Pope Francis to offer plenary indulgences via Twitter. Category WATERCOOLER Category US & WORLD Article Type VIDEO Article Type NEWS 9900 SHARES 1600 SHARES 2013's Complex Social Media Landscape in one chart Harry Potter's Diagon Alley is now on Google street view. Category BUSINESS Category TECH Article Type Article Type IMAGES IMAGES 7300 6700 SHARES SHARES Vine video recreates Super Mario Bros. with food. A new way to heal broken bones: 3D-printed casts. Category WATERCOOLER Category TECH Article Type Article Type NEWS, VIDEO & IMAGES VIDEO 6500 SHARES 6000 SHARES 10 weird ice cream flavors to terrify your taste buds. 7 people who think America turned 2013 years old today. Category WATERCOOLER Category WATERCOOLER Article Type LIST & IMAGES Article Type LIST & IMAGES Articles shared by time (PST, EST, GMT) 35 30 25 20 15 10 5. 6000 5000 4000 3000 ARTICLES SHARED 2000 1000 NO. OF ARTICLES 1500 16:00 1700 1800 190 2000 21:00 2200 2300 00:00 01:00 e00 0300 0400 OE00 Oe00 az00 OB00 200 10:00 11:00 1200 1300 1400 TIME PST 1900 2000 21:00 2200 2000 a0:00 01:00 eam B00 o400 O500 0e00 ozo0 0800 0900 1000 11:00 120m 1300 1400 15.00 1600 1700 1800 TIME EST TIME GMT 0000 01:00 200 03:00 0400 500 0R00 07:0 8:00 0900 1000 11:00 1200 1300 1400 1500 1800 1700 1800 1900 an00 2:00 2200 2300 PUBLISH WHEN EUROPE AND THE US ARE BOTH AWAKE mediarun Sources finding customers online Analysis of 190 Mashable articles from Jul 1st to July 22nd. All articles examined at 18 hours after publication. How we made this: www.mediarunsearch.co.uk/blog/how-to-get-your-content-shared-in-social-media/ Created by: @seonorth @fredneighbour for @mediarunsearch 16,945 229,708 7372 21,366 | 105,578 803 338 |24,496 3687 24,894 1958 54,081 12.741 23,927 1041 266 5211 5345 1613 51 251 3585 1223 290 51 521 737 944 653 151 11.222| 19,479 | 32,354 393 250 772 288 74 3017 15 628 637 195 719 721 347 1408 779 859 850 1609 1122 737 695 255 64,064 730 2845 744 45,966