How To Get More Clicks On Your Tweets

How to: Get More Clicks on Twitter Write tweets between 120 and 130 characters. I analyzed the length of 200,000 link containing tweets and found the highest clickthrough rates (CTR) on those that were between 120 and 130 characters long. 10% 8% 6% 4% 2% Characters 0% 20 40 Place links about 25% of the way through. I analyzed the length of 200,000 link containing tweets and found the highest CTRS on links that appeared approximately one-quarter of the way through the tweet. Beginning Middle End Legend: High CTR Low CTR Tweet your links at a slower pace. Analyzing 20 highly followed Twitter accounts, I found that as the speed of link tweeting increased the CTR decreased. 300% 200% 100% 0% 3. Links-per-Hour Choose the right words and phrases. I found that tweets containing "via," "@," "RT," "please," and "check" had higher CTRS than tweets without those words. The opposite was true for "@addthis," "marketing," and "@getglue." CTR Via RT Please Check Tweets With the Word Tweets Without the Word @AddThis Marketing @GetGlue Experiment using the paper.li system. Of all the words and phrases I analyzed, the phrase that had the greatest positive effect on CTR was from paper.li tweets: "daily is out." 35% 30% 25% 20% 15% 10% 5% 0% Tweets without "daily is out" Tweets with "daily is out" Use action words: more verbs, fewer nouns. After analyzing 200,000 link containing tweets, I found that tweets that contained more adverbs and verbs had higher CTRS than noun and adjective heavy tweets. 3% 2% 1% 0% -1% -2% -3% -4% -5% Tweet on the weekends. I found that tweets posted on Friday, Saturday and Sunday had higher CTRS than those posted during the rest of the week. 0.2% 0.1% 0% -0.1% -0.2% -0.3% -0.4% -0.5% Tweet later in the day. I found that tweets posted in the afternoon hours had higher CTRS than tweets posted in the morning. 1.5% 1.0% 0.5% 0% -0.5% -1.0% -1.5% -2.0% -2.5% By DanZarrella of HubSpot Effect on CTR CTR 12AM Effect on CTR CTR 1AM Mon 2AM Adverbs 4AM 5AM 6AM 8AM Wed Verbs 9AM 10AM 11AM 2PM nyi Wd. 3PM sunoN 4PM 5PM Sat 8PM 9PM Adjectives 10PM uns 11PM